Jamaica Biofuels Report - Ministry of Energy

Education andOutreachActivityActivity 1:Transparency- Status ofbiofuels policyanddevelopmentObjectives Description TargetstakeholdersExplain what the government isdoing, why there is a biofuelpolicy, what it consists of, and anydevelopments that occur.Public meetings to introduce biofuels andbiofuel policy developments. Conductedthrough community groups andassociations.Regular flow of information throughnewspaper and radio announcements, aswell as the listservs of participatingorganizations and a central website.TV and/or radio interviews to addressquestions publicly.General PublicSugarcane EstateOwnersFarmersPotentialInvestorsLeader of activityMedia and PRContact, workingwith:TradeassociationsNongovernmentalorganizationsActivity 2:Biofuel BasicsExplain what biofuels are (andhow they are distinct fromconsumable alcohol), problemsthey may cause, ways to deal withthose problems.Note: Much of this information hasalready been created from theprevious campaigns, so could bereused or updated and reissued.Establish a unified message, image,and branding for the campaign.Prepare and Distribute basicinformation to the public, specifically toroad vehicle users (address marine vehicleusers separately), elements of whichinclude:>Marketing materials, such as posters,flyers and information sheets (as made inthe previous campaign).>Media, such as radio, television andnewspaper placements, as well as possiblya mobile phone messaging campaign. Also,skits, jingles, and Energy Expo for radiobasedofferings.>Website center of information, couldbe modeled after JPS’s:http://www.myjpsco.com/media_centre/index.php .>Questions and answers throughGeneralPublicSugarEstate OwnersFarmersFact Team, workingwith:Tradeassociations andindustry groupswho work withfuel consumersDepartment ofEducation andindividual schoolsPR firm (formessaging)68