Jamaica Biofuels Report - Ministry of Energy

to counter misinformation or clarify pointsof confusion. Incorporate this informationinto what is provided through the FAQinformation.Activity 4:MediaoutreachInvolve the media early andestablish a relationship betweenthe media and the education andoutreach leadership team so thatthe media knows what is going onand are an ally, rather than allyingwith the opposition groups.Establish a unified message andimage for the campaign.Engage media outlets in Transparency andBiofuels Basics and FAQs activities,ensuring that the issues are wellunderstood.Make Media and PR Contact readilyavailable for questions from the media, toclarify any confusion, and address anymisinformation that may come throughthe media.Points to focus on for media outreachmessages:>Price benefit (which was the focus inprevious campaign)>Environmental benefit>Performance element of ethanolblends>Long-term benefitsMedia (reporters,television andradio networks,newspapers andmagazines)Media and PRContact with thePress Association ofJamaicaActivity 5:Best practicesfor biofuelagricultureandtechnologicaltrainingsImprove feedstock productionefficiency by improving yields andmanaging inputs, while improvingsoil quality and developing the skillset of farm workers and farmers.Initial training workshops in agriculturalcommunities on what best practices existfor improved feedstock production (i.e.,improved yields, reduced inputs, wastemanagement and recycling, etc. The SugarIndustry Association has done this on asmaller scale already).>Explain why it is worthwhile to changetheir practices and increase production -Small scalefarmers, largescale farmers,sugarcane estateowners, andstudents ofrelevant degreeprograms.MoA OutreachProgram and theCentre ofExcellence forAdvancedAgriculture, with:Sugar IndustryAssociationJamaica70