Jamaica Biofuels Report - Ministry of Energy

The positions and organizations to be involved in the campaign are described in the table below.Proposed PositionEducation and Outreach Leader andEducation and Outreach Officer(new position)Media and PR contact(new position)Fact Team Leader(new position)PR Agency/ies(subcontractor)Government PartnersDepartment of Cooperatives andFriendly Societies, of the Ministry ofIndustry, Investment, and CommerceMinistry of Agriculture andFisheriesMinistry of EducationMinistry of Energy and MiningMinistry of FinanceMinistry of ForestryMinistry of Labor and SocialSecurityNational Environment and PlanningAgencyNational Land AgencyParish CouncilsTransport Authority of JamaicaSugar Industry AuthorityDescriptionOversees the entire education and outreach campaign,coordinates between leaders of different activities and keepsthem aware of new developments or issues to address.Manages the budget.In charge of involving the media early on, establishingconnections with media outlets, and serves as point of contactfor the media when news about biofuels arises.Responsible for communicating with researchers and technicalexperts in the field to compile the most up-to-date factualinformation about biofuels for outreach activities, in responseto questions and concerns received from stakeholders, and tocounter misinformation as it arises.A reputable PR agency/ies with a solid track record insurveying public opinions, communicating social issues andsocial marketing in Jamaica. They would also be charged withsoliciting feedback from the public and various stakeholdergroups to understand public perceptions of biofuels in Jamaicaand then recommend the most effective ways to communicateto different stakeholder groups.Several government agencies and departments areresponsible for activities related to biofuels production,distribution and consumption. These agencies anddepartments already have relationships with those directlyinvolved with each of these processes and therefore canmanage various biofuels education and outreach activitiesthrough activities they already manage or new programmes.Energy Organizations These organizations have experience managing public64