Jamaica Biofuels Report - Ministry of Energy

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(d) Demonstrate an understanding of issues that have arisen with the E10 roll out andwhat has been/will be done to improve the situation. Also, how future potentialissues are being preempted;(e) Where to go for more information.14. Academic and research community (Including universities, Bureau ofStandards Jamaica, etc.)There is a wide range of institutions involved with, or with the potential to be involved with,biofuels research and development. The biofuels industry would benefit from the creation ofa forum for collaboration and information sharing amongst this community. Education andoutreach to this community aims to foster collaboration and to create opportunities to buildoff of what others have learned.Issues to address:(a) What biofuels research and development is occurring and what has come out of it;(b) Areas of research and development that organizations are looking for collaborationon;(c) What technological problems are arising in biofuels production, distribution andconsumption;(d) What the general public is concerned about with biofuels;(e) What relevant research is happening globally.15. MediaAs well as a channel by which to conduct public education and outreach, the media is also astakeholder group on its own. As such, and due to its daily need to provide publicinformation, it is important to keep the media informed of developments on a frequent basisand establish good lines of communication. By providing factual information and beingresponsive to enquiries that may well have a press deadline urgency associated with them,misinformation can be avoided and a consistent message achieved. The issues to address forthe media are the same as for the general public, however they will be targeted slightlyearlier and an on-going dialogue for information sharing will be established.Issues to address:(a) What biofuels are and how they differ from alcohol, gasoline and diesel;(b) Why biofuels/what the benefits of blending biofuels are, including link betweenbiofuel development and improved roads and infrastructure, direct and indirectjobs, investment and economic development, environmental impacts;(c) What changes they will see (e.g. costs, vehicle performance), problems that mayarise/have arisen and how to address those problems;(d) Demonstrate an understanding of issues that have arisen with the E10 roll outand what has been/will be done to improve the situation. Also, how futurepotential issues are being preempted;(e) Biofuel developments in Jamaica and the course of action that is adopted;62
(f) Information to control the spread of misinformation (prepare for and managefalse information);(g) Where to go for more information.5. Management of the CampaignBefore describing the proposed activities, the management of the campaign must be established. As anexample, in the Philippines, biofuels education and outreach was initially run by several differentagencies, including the Department of Energy (education on processing), Department of Agriculture(education on feedstock development), Department of Science and Technology, Department of Finance(education on financing), as well as several universities. These separate entities did not work together.Then, in 2006, a biofuels law was implemented which established a National Biofuels Board that tookresponsibility for coordinating and running a unified biofuels education and outreach campaign. Havingthis Board manage the campaign led to a more effective, concerted effort that complements andintegrates all the information disseminated (Demafelis, pers.comm.).As the campaign proposed here consists of many separate components that must be run by differentorganizations, targeting different stakeholder groups, the creation of a central biofuels education andoutreach team is proposed. This team could fall under a government agency, such as the MEM. It mustbe comprised of at least one leading individual whose full time job is to manage the campaign activities.In addition to a team leader, recommended roles include a media and PR contact and a Fact Teamleader. It is also recommended that PR firms be involved for soliciting feedback from targetedstakeholder group to determine effectiveness of the campaign and areas for improvement, recommendcourses of action, and train the Media and PR Contact on messaging. Two PR firms could be involved,one with a technical focus, and one with a non-technical focus. There are several organizations andgovernment departments that we propose could also participate in education and outreach activitiesbased on their established connections with different stakeholder groups and experience or capacity foreducation and outreach.The importance of having a coordinated effort and message that has consistent information and adaptsuniformly in response to new concerns raised and developments occurring in the biofuel industry mustbe stressed. Development of a branding campaign and key messages was initially intended to beincluded in the plan development stage. However, as the education and outreach plan developed, it wasdecided that strategizing a biofuels education and outreach campaign and defining a management teamwas more relevant for this stage of work and that the branding and message development would besttake place early in the implementation stage. To have the greatest impact, the branding campaign musttake into account the beliefs, needs, and concerns of the target population and the local campaignmanagement team would be best positioned to do this. Consequently, it should be developed after thisteam is established based on agreed upon objectives and approach, perhaps with the guidance of a localPR firm. A basic slogan and logo would be recommended. Some points that could be emphasized in themessaging include: domestic biofuels for the future of Jamaica, strengthening and diversifying thesugarcane sector, leadership in sugarcane, decreased dependence on foreign fuels, job creation, ruraldevelopment, and cleaner energy. Key selling points include availability of land, technical expertise,history of sugarcane production, and demand for fuels. Some resources where examples of brandingand messages developed for biofuels in other countries can be found in Annex Ic.63
Page 1 and 2:
Assistance for Biofuels Developm
Page 3 and 4:
TABLE OF CONTENTSEXECUTIVE SUMMARY
Page 5 and 6:
All countries with commercial biodi
Page 7 and 8:
2. Biomass Resource Identification2
Page 9 and 10:
Figure 2: Areas of land in classes
Page 11 and 12: conditions accumulates dry mass und
Page 13 and 14: 1. Sugar cane varieties and observa
Page 15 and 16: Sugar cane is naturally tolerant to
Page 17 and 18: fermentable sugars are calculated f
Page 19 and 20: purchased in some form from elsewhe
Page 21 and 22: welfare, but sustainable production
Page 23 and 24: spacing) for cattle, pigs and other
Page 25 and 26: 3. Human and Institutional Resource
Page 27 and 28: Finally, Universities can also prov
Page 29 and 30: Exemption from import duties of cap
Page 31 and 32: farmers and Midwestern states, wher
Page 33 and 34: form methyl esters. The caloric val
Page 35 and 36: cost would be, to future world ener
Page 37 and 38: Figure 6: Typical financing structu
Page 39 and 40: 5. Processing and Distribution5.1 T
Page 41 and 42: are produced and stored for later p
Page 43 and 44: operator and PCJ (and other blender
Page 45 and 46: Figure 9: Schematic representation
Page 47 and 48: Figure 11: Schematic representation
Page 49 and 50: agroenergy/biofuels operations in t
Page 51 and 52: ANNEX IPublic Education and Outreac
Page 53 and 54: In the scoping assessment, input wa
Page 55 and 56: Run over a longer period so that th
Page 57 and 58: estates is completed. The large mil
Page 59 and 60: (a) What waste vegetable oils are o
Page 61: (g) Information on long term supply
Page 65 and 66: Jamaica BroilersJamaica Public Serv
Page 67 and 68: The Jamaica Manufacturers’ Associ
Page 69 and 70: phone hotline and email address wit
Page 71 and 72: ut first, the necessary steps need
Page 73 and 74: etc.), and that labour laws arecomp
Page 75 and 76: campaign management team.75
Page 79 and 80: Annex Ib. BudgetThe budget below is
Page 81 and 82: Activity 5: Best practices forbiofu
Page 83 and 84: Annex Ic. Useful resources for educ
Page 85 and 86: ANNEX IIPilot Project Identificatio
Page 87 and 88: Over the 15 years of its depreciate
Page 89 and 90: Figure 3: Effect of the selling pri
Page 91 and 92: Pilot Project: Duckenfield Estate -
Page 93 and 94: Additional assumptions involve exte
Page 95 and 96: Sensitivity to Sugar Price30.00%25.
Page 97 and 98: Sensitivity to Ethanol Price30.00%2
Page 99 and 100: Pilot Projects: Discussion of Other
Page 101 and 102: Pilot Project: Biodiesel RefineryBa
Page 103 and 104: iodiesel subsidize it one way or an
Page 105 and 106: Financial Analysis for 3 Million Ga
Page 107 and 108: ANNEX IIIJamaica Biofuels Implement
Page 109 and 110: In-Depth Project Feasibility Studie
Page 111 and 112: Project ImplementationTask Force ac
Page 113 and 114:
This table summarizes the area (ha)
Page 115 and 116:
Clarendon Figure 1115
Page 117 and 118:
Hanover Figure 1117
Page 119 and 120:
Kingston St. Andrew Figure 1119
Page 121 and 122:
Manchester Figure 1121
Page 123 and 124:
Portland Figure 1123
Page 125 and 126:
Saint Ann Figure 1125
Page 127 and 128:
Saint Catherine Figure 1127
Page 129 and 130:
Saint Elizabeth Figure 1129
Page 131 and 132:
Saint James Figure 1131
Page 133 and 134:
Saint Mary Figure 1133
Page 135 and 136:
Saint Thomas Figure 1135
Page 137 and 138:
Trelawny Figure 1137
Page 139 and 140:
Westmoreland Figure 1139
Page 141:
ANNEX VSummary of Sugarcane industr
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Jamaica Biofuels Report - Ministry of Energy

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