Sustainability Report - Dell

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• In March 2005, Dell, jointly with Microsoft, contributed75 computers to the Women's Teacher Training Institute,designed to help teach basic literacy to Afghan women inrural areas of Afghanistan. This initiative was promoted byFirst Lady Laura Bush in cooperation with the U.S.-AfghanWomen's Council (USAWC). For more information aboutUSAWC, see www.usawc.state.gov.• Dell's Black Economic Empowerment strategy, coupled withthe Dell South African Foundation, equips youth for successin the digital world and provides support aimed at educationand technology.Privacy: Protecting Personal InformationDell's privacy policy, processes and practices demonstrate ourrespect for our customers' and employees' privacy. In additionto complying with legal and regulatory requirements, Dell'scustomer privacy practices are designed to deliver an optimumcustomer experience. To develop awareness and encouragecompliance with Dell's privacy practices, all Dell employees arerequired to successfully complete privacy compliance training.Privacy initiatives and governance are driven by the Privacy andInformation Protection Office, which is part of Dell's Ethics andCompliance Office. Dell proudly displays the Better BusinessBureau (BBB) Online Privacy Seal on domestic Web sites, certifyingadherence to industry-standard privacy practices. To helppromote public awareness of data privacy and security bestpractices, Dell is a sponsor of programs such as theGetNetWise coalition and the Get Safe Online campaign. Formore information and to see Dell's comprehensive privacy policy,see www.dell.com/policy/privacy.htm.Stakeholder EngagementAs a global business with a local presence in a number ofregions of the world, Dell has a wide variety of stakeholders.These groups include, but are not limited to, our customers, ouremployees, our suppliers, our shareholders, and a range of nongovernmentalorganizations (NGOs) that specialize in certainissues relevant to Dell.A cross-functional global team identifies and engages directlywith our stakeholders. Figure 5 illustrates the range of stakeholdergroups with which we interact. The Dell team uses avariety of models to listen to, inform, and involve key stakeholdersin our business plans. Dell continues to formalize andimprove our stakeholder engagement model to ensure that weunderstand the views and priorities of our stakeholders andbuild ways of communicating with them.A key challenge of a large global entity is ensuring thatresources are focused on particular relationships that enableus to effect sustainable improvements across the widest community.With multiple organizations focused on social and environmentalimprovements, Dell has found it most effective toidentify a few high-return relationships and dedicate our effortsto these. Yet, we have also participated in forums with multipleorganizations, allowing us to listen to and discuss our stakeholders'many perspectives.One of Dell's core values expressed in the Soul of Dell is directrelationships. Our stakeholder engagement process is built onthis foundation. Dell team members interact with stakeholders,ensuring efficient and transparent communication. In additionFigure 5: Stakeholder ModelOur ApproachDell values thediversity ofperspectives that ourglobal stakeholdershold. We encouragedirect dialogue anddisclosure ofpositions andmotivations. Ourmultistakeholderengagement modelprovides us with theopportunity to enrichand balance ourdecision-makingprocesses.GovernmentRegulatory AgenciesShareholdersBoard ofDirectorsGovernment/PublicEducationalBusinessAuthorizersCustomerGroupsConsumerDellEmployeesBusinessPartnersSuppliersExternalInfluencesTradeAssociationsServiceProvidersMediaIssues AdvocatesCommunityMembersEngagementExamples• Newsletters• Keynotes• Conferencesponsorship• Personalmeetings• Annual SRIconference• Global forums(adapted from Dowling, 2001)24 D E L L S U S T A I N A B I L I T Y R E P O R T • F I S C A L Y E A R 2 0 0 6
Table 5: Dell StakeholdersCategorySocially ResponsibleInvestment AdvocatesSocially ResponsibleInvestment Influencers andIndicesCustomersTrade AssociationsCoalitionsTechnical AssociationsGovernmental OrganizationsAuthorizing OrganizationsDonation PartnersNongovernmentalOrganizations (NGOs)SuppliersExamples of StakeholdersCalvert GroupCitigroup Asset ManagementColumbia University Endowment FundDomini Social InvestmentsDreyfus Corp.Evangelical Lutheran Church in AmericaF&C Asset ManagementGreen Century Capital ManagementHarrington InvestmentsMMA Praxis Mutual FundsPax World FundsWalden Asset ManagementAs You SowDow Jones Sustainability IndexEthical Investment Research ServiceFTSE4Good Investment IndexInnovest Community Investing IndexInterfaith Center on Corporate ResponsibilityInvestor Responsibility Research CenterKLD Research and Analytics, Inc.Sustainable Asset Management ResearchSocially Responsible Investment CoalitionGlobal: Consumer, Business, PublicAsia: JEITA 3R CommitteeCanada: ITACEurope: AeA Europe, BITKom, EICTA, IBEC, ICT, IntellectUnited States: CEA, EIA, ITI, JEDEC, NAM, NEMIAsia: Japan Container and Recycling Association, USITOCanada: EPS Canada CoalitionEurope: NMC, ChemsafeUnited States: GEMI, I-Safe, NRC, BSR, EICCGlobal: World Business Council for Sustainable Development, Global Business Coalition for HIV/AIDSGlobal: HDPUG, IEC, NEMI, JEDECUnited States: IEEEEPA; E.U. Commission; U.K. DTI; Legislators; Ministry of Economy, Trade, and Industry(and many other country-level agencies)Asia: MEEurope: TCO, UBAUnited States: EPA, OSHANational Cristina, RT Centre (Ireland), and Fundação Pensamento Digital (Brazil)CAFOD, Computer Take Back Campaign, ForestEthics, Greenpeace, GreenBlue InstituteGlobal Direct Material, Recycling and Other ServicesD E L L S U S T A I N A B I L I T Y R E P O R T • F I S C A L Y E A R 2 0 0 625
Page 5 and 6: About DellDell Inc. is a premier pr
Page 7 and 8: Goals and ResultsFiscal Year 2006 G
Page 9 and 10: Fiscal Year 2007 Goals and TargetsE
Page 11 and 12: Challenges and OpportunitiesDell is
Page 13 and 14: Table 4: Significant Environmental
Page 16 and 17: Corporate AccountabilityDell's succ
Page 18 and 19: Dell's Commitment to Global Citizen
Page 20 and 21: 2005 Recognition and Awards for Div
Page 22 and 23: Dell offers networking groups to al
Page 26 and 27: Stakeholder CommunicationSustainabi
Page 28 and 29: GoalsFigure 7: Quarterly Business R
Page 30: 30 D E L L S U S T A I N A B I L I
Page 33 and 34: Dell's Environmental PolicyDell's v
Page 35 and 36: Stage 1: Product Concept and Design
Page 37 and 38: Based on the Tier 1 supply chain in
Page 39: public goals to phase-out the use o
Page 42 and 43: JEDECDell is actively engaged in th
Page 44 and 45: Stage 2: Manufacturing and Operatio
Page 46 and 47: Figure 15: Paper Use in Dell Facili
Page 48 and 49: Figure 20: Dell Total Recordable Ca
Page 50 and 51: Emission and Power ConsumptionCalcu
Page 52 and 53: Figure 25: Freight Transportation:A
Page 54 and 55: Packaging Optimization—Dell's Ser
Page 56 and 57: • Goal: Maintain Dell's current m
Page 58 and 59: Stage 4: Equipment End-of-Life Stra
Page 60 and 61: Dell Canada Launches Consumer Recyc
Page 62 and 63: Figure 28: U.S. Map of Dell Recycli
Page 64 and 65: Figure 29: Worldwide Recovery—All
Page 66: 66 D E L L S U S T A I N A B I L I
Page 69 and 70: Communities partnerships. Through t
Page 71 and 72: Economic Development and Renewal Re
Page 73 and 74: As part of our Global Community Inv
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Community Growth and LearningDell b
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assists the organization in fulfill
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SOS Children's Villages MoroccoDell
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