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UNISCI Discussion Papers, Nº 33 (Octubre / October 2013) ISSN 1696-2206of national governance, "1 Malaysia" becomes relevant not only to the ruling elite but also tothe people of the country. 112. The BackgroundPrior to the 1970s, Malays were deemed rural in lifestyle as well as livelihood. The Chinesewere seen as the tycoons, pillaging away the rich bounty of the land. The Indians wererestricted to thrive between the shades of rubber trees. 12Needless to say, the aforementioned segregations and economic disparity was a recipefor doom. In 1969, the infamous bloody riot of May 13 occurred. This was the ultimatedisplay of intolerance and was sadly and eternally recorded in the annals of the country’shistory. The tragic event of May 13 had made the government of the day realize that thematter of racial harmony ought to be the foremost of all priorities. 13Accordingly, respective measures were drawn up so as to find an equilibrium whichwould work for all communities. For instance, the New Economic Policy (NEP) wasintroduced as a means to tackle the great economic disparity between races in Malaysia and toeradicate poverty regardless of race. 14 Money, and general wealth by extension, was indeed asore point. Affirmative action, which is what NEP is all about, was seen as a mechanism tocounter such problems. It however, came under fire with growing discontent among certaingroups who felt that the fruits of development were being enjoyed by selected groups only.The redistribution of wealth was deemed as a “Robin Hood-like manoeuvre” which wouldhamper the nation’s growth. Unfazed by critics, the NEP continued and managed to bringMalaysia out of the hostile era of the late 1960s into the more peaceful period of the 1980s. 15Flash forward, and now, many years later, the issue of achieving racial harmony is stilltop priority. 16 This is where "1 Malaysia" fits into the current discourse on nationalgovernance. According to the Prime Minister’s personal website, "1 Malaysia" is described asintending to “…provide a free and open forum to discuss the things that matter deeply to us asa Nation. It provides a chance to express and explore the many perspectives of our fellowcitizens. What makes Malaysia unique is the diversity of our peoples. "1 Malaysia"’s goal isto preserve and enhance this unity in diversity which has always been our strength andremains our best hope for the future. I hope this Website will initiate an open and vitaldialogue exploring our Malaysian identity, purpose, and direction. I encourage each of you tojoin me in defining our Malaysia and the role we must play in its future. Each of us — despiteour differences — shares a desire for a better tomorrow. Each of us wants opportunity,respect, friendship, and understanding.”11 Hasnul, op. cit.12 Barr, M.D. (2002): Cultural Politics and Asian Values: The Tepid War, London, Routledge.13 Berita Nasional (BERNAMA) (2007): "Abdullah chides Opposition for spinning out issues", 27 August 2007,at http://www.bernama.com/bernama/v3/news.php?id=281491.14Bin Mohamad, Mahathir: "Malaysian: The Way Forward (Vision2020)", at http://www.epu.jpm.my/02/28/1991; Victor, Wee: VISION 2020 AND ENHANCING COMPETITIVENESS, PRIME LEADERSHIPAND MANAGEMENT COURSE (JUSA) SERIES 28 NO. 2/2003 INTAN, BUKIT KIARA ON 11 JULY 200315Berita Nasional (BERNAMA): "Be Truthful to the People, PM tells Leaders", 7 May 2009, athttp://www.bernama.com.my/bernama/v5/newsindex.php?id=409363.16Berita Nasional (BERNAMA): "Public feedback will determine ministers’ KPI", 30 April 2009, athttp://www.bernama.com/bernama//v3/news_lite.php?id=408105.191