Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

BusinessReviewBusiness Review 2012+7%Celcom closed 2012 with stellar financial results,outperforming the industry on key financial indicators.The strong results were achieved on the back ofattractive and innovative marketing campaigns, betterpricing strategies and enhanced customer experience.Celcom also continued with its agenda of enhancednetwork quality, expansion into 4G LTE, and IT initiativesin its efforts to revolutionise its operations and customerexperience.RM Billion7.27.7RM Billion+7%3.2 3.4RM Billion+5%2.1 2.2Celcom added 701,000 new subscribers reaching a totalof 12.7 million at the end of 2012 with a YoY growth of5.9%.20112012Revenue20112012EBITDA2011PAT2012Mobile broadband subscribers grew by 110,000 from ayear ago, cementing Celcom’s position as the marketshare leader with 1.05 million subscribers. Concurrently,the growth in subscribers led to a surge in non-voicerevenue, now representing 35.3% of total revenue.Celcom executed successful voice and SMS resuscitationprogrammes that led to a 3.6% YoY growth in the voicesegment, against a declining global trend.Million+6%12.012.7RM5050(Minutes of use/sub/month)212249201120122011201220112012SubscribersBlended ARPUBlended MoU118