Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

Axiata Group Berhad (242188-H) Annual Report 2012Outlook for 2013The Bangladeshi market is poised to experience yetanother fiercely competitive year in 2013. Voice willcontinue to be the main driver alongside an increase innon-voice. With the looming 3G licence auction,technological advancements and investments in themarket will be significant.Robi will continue to build a business on its strong valuepropositions, held together by innovation, aggression,micro focus, calculated investment and increasedefficiency that would enable the business to grow withthe market. Brand building efforts will continue in 2013with the aim of building a superior brand with greaterpreference.On the regulatory front, Robi along with the recentlyrestructured Association of Mobile Telecom Operators ofBangladesh (AMTOB), will be working towards shapingstakeholder mindset and ensuring a business-conduciveenvironment for the industry. Moving forward, morefavourable regulatory and taxation reforms are expectedthrough a consultative and collaborative approachamongst the sector regulator, financial regulator and thepolicy makers in order to ensure long term sustainability.Robi has emerged stronger, with solid building blocks inplace for future growth. Starting 2013 in a position ofstrength, the company will strive to deliver operationalexcellence in order to stay competitive.143