Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

BusinessReviewBusiness Review 2012In an increasingly competitive market, Robi continued tostride ahead, ending 2012 with its strongest financialperformance ever. The year saw a turnaround in Robi’sperformance in terms of revenue, EBITDA and profitability.A strong focus on product and service innovation duringthe year significantly improved Robi’s voice and nonvoicerevenue and helped outpace competition in termsof market share. In 2012, Robi added several ‘first inBangladesh’ products and services to its portfolio. Robiwas the first operator to introduce bundled services tooffer more value to subscribers and generate interest fordata services.+27%BDT Million30,68438,953BDT Million+28%9,57612,295BDT Million+43%1,500 2,1362011 2012 2011 2012 2011 2012Revenue EBITDA PATFurther to this, a range of innovative VAS were launchedto offer Robi subscribers more choices and to help driveacquisition. Robi locator, SMS based Wikipedia, andMatrimony Alert service, were among the services thatenriched its VAS portfolio. Other services such asm-insurance, Robi Circle (Colony), Robi Blast, and RobiVoice Tube also gained first mover advantage.Million+34%23.331.2*BDT178169(Minutes of use/sub/month)16316320112012Subscribers20112012Blended ARPU20112012Blended MoU* Note: Robi’s active sub-base as reported to BTRC (BangladeshTelecommunications Regulatory Commission) is21.04 million (as of December 2012).140