Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

BusinessReview+16%Business Review 2012INR BillionINR Billion141.720114.8164.02012Revenue(9 months endingDec 2011+2012)+45%7.0Million INR Billion+16%37.4106.443.32011 2012EBITDA(9 months endingDec 2011+2012)+7%113.9Throughout the year Idea remained focused on fivecritical performance parameters - Growth in Revenue,EBITDA, MoU, VLR improvement, and continued growthmomentum on mobile number portability (MNP) as wellas leadership in 3G. Idea performed better than theindustry consistently in each of these parameters. Ideacontinues to focus on growing its voice business whileactively promoting data on both 2G and 3G networks.Despite regulatory and licence issues, Idea consolidatedits position, strongly retaining its number three rank, bothin terms of revenue and active subscribers. The companygrew its revenue market share and performed betterthan the industry across all major parameters.2011 2012 2011 2012PAT(9 months endingDec 2011+2012)Subscribers(9 months endingDec 2011+2012)During the year, Idea strengthened its device portfolio and launched a wide range of 3G smartphones, all costingbelow INR7,400, on the latest Android technology. Idea is the only mobile operator in India with such a wide portfolioof self-branded 3G smartphones. The Company also grew its 3G network and service distribution to bolster datausage. This has resulted in steady growth in data users on the Idea network which now stands at over 21.75 millionin the nine months ending December 2012.Idea launched its popular ‘Honey Bunny’ campaign to reinforce Idea’s pan-India coverage, sending the message – IdeaRings All India. The advertising campaign was extremely successful with the catchy jingle striking a chord with peopleof all age groups, becoming one of the Top 10 viral campaigns on the web in 2012.150