Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

President &GCEO’S Business ReviewOne of the lowestcost producers ofminutes in the worldDouble Digit Growthin all financial metricsRevenue+27%Ebitda+28%Bangladesh2012 was a tremendous year for Robi, performing muchbetter than market, in terms of both subscriber andrevenue growth. This was driven by several initiativeswhich included a more regionalised focus on businessstrategy, the revamp of Robi’s brand proposition, offeringinnovative products as well as effective cost management.Strong growth trajectory continued, with Robi postingdouble digit growth in all financial metrics. Despitecompetition, revenue growth continued, for the eleventhconsecutive quarter, surging by 27% driven by voice andVAS from an enhanced subscriber base. In tandem,EBITDA grew by 28% with improved margin despiteaggressive drive for growth. PAT for the year showed ahealthy increase from 2011, due to higher EBITDA andfavourable forex exchange.During the year, Robi continued to leverage on its scale,emerging as one of the lowest cost producers of minutesin the world, despite regulatory and operationalconstraints. Robi also successfully renewed its 2G cellularmobile licence for a further 15 years in 2012.20