Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

Axiata Group Berhad (242188-H) Annual Report 2012● 6% YoY revenue growththrough aggressivemarketing campaigns● Emerged to become thesecond largest playerin Cambodia in terms ofnumber of subscribersABOUT SMARTA pioneer in Cambodia’s telecommunications industry,Hello began its services with analogue mobile technologyin the early 90s and moved to GSM900/1800 in 1996.In 2009, Hello launched its 3G services and the firstBlackBerry smartphones. The company has progressivelyextended its network coverage in all cities, provincesand main trunk roads of Cambodia; continuing to growin market share by addressing the communication needsof the local population with affordable and innovativeproducts and services.Becoming Cambodia’s second largestmobile telecommunications companyOn 13 December 2012, Axiata announced a strategicmerger of Hello with Latelz and upon completion of thismerger on 19 February 2013, Cambodia’s second largestmobile telecommunications company, with more thanfive million subscribers, was created. The combinedentity is now in a good position to strengthen its portfolioofferings by tapping into the emerging demand in thedata and digital services segment, achieving greatereconomies of scale and operational efficiency.The newly merged company operates under theSmart brand and is committed to its customers,employees and the people of Cambodia in delivering itspromise of improving their lives. “Smart: say hello tothe smart life”.145