Annual Report 2012, PDF - Axiata Group Berhad - Investor Relations

BusinessReviewProducts & ServicesIn 2012, Celcom launched Celcom First, a comprehensiverange of services which includes voice, data, and WiFithat can be bundled across a postpaid/prepaid hybridmodel. The plan, offering a unique cross-product bundlingmix, was one of the most innovative price plans theindustry has seen. Celcom First allows customers to buildpackages to fit their product, price and usage needs. OnCelcom First, customers are able to switch from postpaidto prepaid payment methods at a flat rate at anytime.This pricing model has never been used in the industrybefore. Customers on the plan also enjoy various benefitssuch as priority customer service and loyalty bonuses interms of airtime and credit. The popularity of the packagesaw a surge in net additions and revenue for Celcom.Concurrently, Celcom’s PortaWiFi, an easy-to-use andaffordable personal mobile WiFi hotspot device withdata speeds of up to 21Mbps was launched in 2012 todrive the company’s data revenue. PortaWiFi is a WiFiservice that can be shared between multiple users athome, at work or on the go. The service was recognisedas a 1Malaysia People’s Product, supporting thegovernment’s efforts for affordable broadband for allMalaysians. Celcom also introduced this service forbusinesses, which provide WiFi access for their customersthrough a simple, plug-and-play solution.On-going voice resuscitation initiatives in the secondquarter saw the launch of the ‘Whatchuwant?’ Campaign,offering both prepaid and postpaid customers chancesto win exciting prizes. Due to the overwhelming responseof 1.77 million subscriptions, a second wave was launchedin collaboration with MTV Asia. This gave customers thechance to win an exclusive vehicle makeover throughthe globally-popular Pimp My Ride TV show. Othercampaigns under voice resuscitation initiatives includethe introduction of HD Voice and the Xpax Call Frenzyand Talk-a-Thon 2 campaigns.Business SolutionsCelcom’s enterprise arm, Celcom Biz unveiled two newindustry-leading mobility solutions for its businesssegment in 2012. The two products, PortaBiz on SAPMobility and Fleet Tracker, offers better businessefficiency and market competitiveness for smallerenterprises and large corporations.Moving forward, Celcom will be commissioning a newM2M billing platform, empowering its enterprise customersto manage their usage and resolve issues in real-timethrough an easy-to-use customer portal. Other productsslated for rollout throughout 2013 include field and salesforce automation, wireless CCTV, cloud-based services,and an upgrade of existing product suites.120