2015 SCHEDULE

SIDELINES HISTORY PLAYOFF RECORDS 2014 SEASON PLAYERS
JERRY
RECORDS
JONES, J R.
JERRY JONES, JR.
Executive Vice President
Chief Sales and Marketing Officer
As Executive Vice President and Chief Sales and
Marketing Officer, Jerry Jones, Jr. is a key member
of the Dallas Cowboys front office, overseeing the
club’s entire sales and marketing efforts. Jones was
instrumental in the design and planning of AT&T
Stadium, viewed as one of the world’s truly unique
sports and entertainment venues as well as the
team’s new state-of-the-art training complex set to
open in Frisco in 2016.
Since opening in 2009, AT&T Stadium played
host to Super Bowl XLV, the 2010 NBA All Star
Game, the 2014 NCAA Men’s Final Four, the annual
Goodyear Cotton Bowl, the inaugural College
Football Playoff National Championship Game in
2015, and numerous other major events on top of
being the home of the Dallas Cowboys. Jones has
played an integral role in the development of the 90
acres and related businesses set to open in the fall
of 2016 at the new Dallas Cowboys headquarters at
The Star in Frisco. Jones has spearheaded the health
and wellness projects that will be located at The Star
while also overseeing sponsorships and potential
naming rights for various portions of The Star.
In his current role, Jones is the guiding force
behind all of the club’s sales and marketing efforts,
both those directed at the team’s loyal fans as well
as its corporate partners. With the Cowboys unique
vertical structure, Jones leads a team that is not only
responsible for the sales and marketing of the club,
but also its vast merchandising business as well as
all digital and broadcast media.
Jones guided the transition of 65,000 season
ticket holders as well as over 300 suite owners from
Texas Stadium to the club’s new home. With a stadium
capable of holding up to 100,000 fans, with eight
club areas and 3.0 million square feet of space, this
monumental effort required the expansion of the
club’s sales team to over 60 employees dedicated to
personalized customer service. At the same time,
Jones has also been deeply involved in the extension
and expansion of the club’s already sizable corporate
sponsorship base. In recent years, Jones has directed
the extension of long-term agreements with
numerous valued partners like Miller Brewing, Ford,
Bank of America, Pepsi and Dr Pepper as well as the
expansion of the AT&T partnership to include stadium
naming rights.
In both 2008 and 2009 these efforts were recognized
by the Sports Business Journal when Jones
was named to their “40 Under 40” list of executives
under the age of 40 who are making the greatest
contribution to their organization and the world of
sports and entertainment.
On the broadcast front, Jones oversaw the 2006
move to bring the club’s radio broadcast in-house.
The move added English radio to the club’s stable of
English and Spanish television programming as well
as the Spanish radio broadcast. Dallas Cowboys
Broadcast Department now originates over 40 hours
a week of original television, radio and internet programming
aired across the Dallas Cowboys
16
Broadcasting Network in five states. Through his
work, Jones has helped foster the NFL’s largest
team-operated media broadcast network.
Jones has established a growing reputation at
the league level as it relates to sales and marketing.
He has served on the NFL’s Marketing Executives
Committee as well as the Internet Working Group
Committee.
In 2001, to help further the Dallas Cowboys marketing
and brand image initiatives, Jones became the
President of Dallas Cowboys Merchandising, Ltd.
(DCM), a company formed in 1996 to design, manufacture
and distribute Dallas Cowboys merchandise
throughout the world. To date, the Cowboys are still
the only major league sports team to form such an
entity, enabling their fans to have the unique opportunity
to enjoy the authenticity of team merchandise
and memorabilia, straight from the source. DCM and
the Dallas Cowboys continue to thrive as one of the
top teams in NFL sales over the past 20 years, and
under Jones’ leadership, DCM and its subsidiaries
have added exclusive, long-term partnerships, including
the University of Southern California, University of
Texas and Duck Commander.
Today DCM mall stores have more than doubled
to 35 retail locations throughout Texas and New
Mexico, including the 15,000 square foot Pro Shop
in AT&T Stadium; the largest Pro Shop of any NFL
team. In 2010 DCM moved into a new 400,000
square foot manufacturing and distribution headquarters
near DFW Airport which, in 2014, helped lead to
Jones launching Fans United, a premier licensed
sports retailer. The first Fans United location is at
Town Square in Southlake, Texas with locations in
San Antonio and Houston slated to open in 2015.
Jones took over as the club’s Chief Marketing
Officer in 2001 after first joining the club in 1996 as
Vice President and General Counsel. He spent his
early years negotiating rookie contracts, local radio
and television broadcast rights fees and sponsorship
agreements. He was also instrumental in launching
the Dallas Cowboys official website, which continues
to be at the forefront of internet technology and has
become one of the NFL’s most comprehensive and
innovative team pages. Following the 2005 season,
the site won the NFL’s award for best content, and
with Jones’ leadership, dallascowboys.com today
has more than 60% higher unique visitors than the
next closest team, more than double the site visits,
eight million more page views-per-month than the
next closest team, the largest social media community
in the NFL and a lead of more than one million in
FaceBook likes over the next closest team.
Jones, born Sept. 27, 1969, earned his law
degree from Southern Methodist University in 1995.
He completed his undergraduate coursework at
Georgetown University, where he majored in political
science and graduated with a BA in 1992. Jones and
his wife, Lori, reside in Dallas, Texas with their children
James and Mary Chambers.