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Managing Cash Flow

Managing Cash Flow: An Operational Focus

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86 Planning and Budgeting<br />

CEO<br />

FUNCTIONAL<br />

SEGMENTS<br />

FINANCIAL<br />

ADMINISTRATIVE<br />

stategy<br />

guidelines<br />

issues<br />

Resource<br />

limits<br />

identified<br />

Business<br />

plans<br />

drafted<br />

not<br />

ok<br />

Compliance<br />

consistency<br />

review<br />

not<br />

ok<br />

Consolidation<br />

Overall<br />

review and<br />

approval<br />

not<br />

ok<br />

CFO/Budget<br />

Committee<br />

Review<br />

not<br />

ok<br />

Board of<br />

Directors<br />

approval<br />

IMPLEMENTATION<br />

Evaluation<br />

Review and replanning<br />

Exhibit 3.8<br />

Short-Term Planning Process<br />

The general steps normally required in the short-term planning process are<br />

shown in Exhibit 3.9, and can be discussed more fully as follows:<br />

1. Planning. Based on corporate goals and objectives, each segment will state<br />

its mission (its reason for existence) and its major functions; will analyze<br />

its strengths, weaknesses, opportunities, and threats (SWOT analysis);<br />

and will develop its goals and objectives (specific goals to be attained).<br />

2. Detail plans and programming. Once management agrees upon the segment<br />

goals and objectives, segment staff will develop alternatives as to how<br />

they will accomplish their objectives. Through a priority-setting process,

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