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DELIVERING THE CIRCULAR ECONOMY A TOOLKIT FOR POLICYMAKERS

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108 • <strong>DELIVERING</strong> <strong>THE</strong> <strong>CIRCULAR</strong> <strong>ECONOMY</strong> – A <strong>TOOLKIT</strong> <strong>FOR</strong> <strong>POLICYMAKERS</strong><br />

3.2.2 Reduction of avoidable food waste<br />

Opportunity:<br />

2035 economic<br />

potential:<br />

Reduce avoidable food waste by building awareness and knowledge<br />

for consumers, leveraging technology and best practices for<br />

businesses, and creating markets for second-tier (refused) food.<br />

EUR 150-250 million p.a.<br />

Key barriers:<br />

Sample policy<br />

options:<br />

Consumer custom and habit; business capabilities and skills;<br />

imperfect information; split incentives.<br />

Consumer information and education; quantitative food waste<br />

targets; capability building; fiscal incentives.<br />

A significant opportunity lies in preventing the very generation of organic waste. 145<br />

On average, 35% of food output is wasted along the value chain, and while developed<br />

economies like Denmark are comparatively good at reducing waste in food processing,<br />

there is a high waste volume generated by end consumers (see Figure 29). Denmark<br />

generates an estimated 80–90 kg/capita of avoidable food waste per year. 146<br />

Figure 29: Main sources of food waste in global food value chain – production and<br />

consumption<br />

Focus of Denmark Pilot<br />

Material waste<br />

Per cent of total production<br />

Developed<br />

countries<br />

Agriculture<br />

9<br />

91<br />

91<br />

Processing<br />

9<br />

73<br />

82<br />

Retail<br />

4<br />

68<br />

78<br />

6 2803 0006 9<br />

Consumer<br />

12<br />

SOURCE: FAO ‘Global Food Losses and Food Waste – Extent, causes and prevention’, Rome 2011; adapted from<br />

Ellen MacArthur Foundation, Towards the circular economy II (2013)<br />

For this reason, the opportunity assessment for avoiding waste in the food and beverage<br />

sector focuses on the end-consumer-facing part of the value chain (including retail<br />

145 Known as the ‘Lansink’s ladder’, the principle – to avoid waste over reuse, reuse over recycle, recycle over<br />

energy recovery, and energy recovery over disposal – has been part of the European Waste Framework Directive<br />

since 2008.<br />

146 Danish Environmental Protection Agency, Kortlægning af dagsrenovation i Danmark – Med fokus på etageboliger<br />

og madspild (2014).

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