DELIVERING THE CIRCULAR ECONOMY A TOOLKIT FOR POLICYMAKERS
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<strong>DELIVERING</strong> <strong>THE</strong> <strong>CIRCULAR</strong> <strong>ECONOMY</strong> – A <strong>TOOLKIT</strong> <strong>FOR</strong> <strong>POLICYMAKERS</strong> • 31<br />
For example, 66% of seabirds and 100% of sea turtles are affected in some<br />
way by marine debris 28 . As well as biodiversity loss, this waste reduces the<br />
viability of fisheries, impacts tourism and is a fundamental loss of valuable<br />
materials.<br />
OPPORTUNITIES TO GO <strong>CIRCULAR</strong><br />
Advances in technology create ever greater opportunities to support circular<br />
economy business models. Information and industrial technologies are now coming<br />
online or being deployed at scale, which allow the creation of circular economy business<br />
approaches which were previously not possible. These advances allow more efficient<br />
collaboration and knowledge sharing, better tracking of materials, improved forward and<br />
reverse logistics set-ups, i.e. initial product design and material innovation seamlessly<br />
joined up with subsequent processing of secondary material streams, and increased use<br />
of renewable energy. Examples of emergent technologies in this area are:<br />
• Smartphones: mobile smartphone subscriptions have increased globally from<br />
0.5 billion in 2009 to 2.6 billion in 2014 (500% increase), and are expected to<br />
more than double again by 2020. 29 This technology has been critical in some<br />
on-demand sharing services like Uber and product logging and re-sale platforms<br />
like Stuffstr.<br />
• The ‘Internet of things’: ABI Research says there are already more ‘things’<br />
connected to the Internet than people – over 16 billion devices in 2014, a 20%<br />
increase from 2013. 30 According to the same source, this number is expected to<br />
grow to more than 40 billion by 2020. Connections today come in the form of<br />
home and office IT devices such as PCs and laptops, mobile smart devices and<br />
new connected business and manufacturing devices. In the future, everything<br />
is likely to be connected, from container ships and buildings to needles, books,<br />
cows, pens, trees and shoes. This interconnectedness enables tracking efficiency<br />
and predictive maintenance that was previously inconceivable.<br />
• Advanced manufacturing and processing technologies: these technologies<br />
open up completely new paradigms for adopting circular operations at lower<br />
cost. For example, 3D printing substantially reduces waste in the manufacturing<br />
process itself, allows the reduction of product inventory by moving to ‘make-toorder’<br />
systems from what are often ‘make-to-stock’ systems, and is widely used<br />
in the reworking of spare parts.<br />
• Decreasing costs of renewable energy. Solar panel costs have fallen 80% since<br />
2008 and wind turbine prices are down nearly a third. This is driving so much<br />
clean energy generation that more new renewable capacity has been added<br />
each year since 2013 than coal, natural gas and oil combined, according to the<br />
Bloomberg New Energy Finance research group. 31<br />
Consumer acceptance of alternative business models has in some markets been<br />
demonstrated. Circular economy business models enabled by new technologies are<br />
finding ready customers. For instance Uber, the on-demand taxi service where drivers<br />
use their own cars, forecasts net revenue of more than USD 2 billion in 2015, five times as<br />
much as in 2014, which was itself about four times as much as in 2013, according to the<br />
Wall Street Journal. 32 This creates a level of certainty for new businesses extending these<br />
models, such as sharing, into other markets. This is important because young consumers’<br />
lifestyle choices in this decade have the power to shift the economic model away from<br />
28 Secretariat of the Convention on Biological Diversity, Impacts of Marine Debris on Biodiversity (2012).<br />
29 Ericsson, Mobility Report (November 2013 and June 2015).<br />
30 ABI Research, The Internet of Things Will Drive Wireless Connected Devices to 40.9 Billion in 2020 (2014).<br />
31 Pilita Clark in the Financial Times, ‘Climate campaign wins over more senior executives’ (27 May 2015).<br />
32 WSJ Technology, ‘Uber Expands Funding Round as Revenue Growth Accelerates’ (18 February 2015).