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DELIVERING THE CIRCULAR ECONOMY A TOOLKIT FOR POLICYMAKERS

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66 • <strong>DELIVERING</strong> <strong>THE</strong> <strong>CIRCULAR</strong> <strong>ECONOMY</strong> – A <strong>TOOLKIT</strong> <strong>FOR</strong> <strong>POLICYMAKERS</strong><br />

Figure 17: Policy intervention relevance by level of government in Denmark<br />

LEVEL OF GOVERNMENT<br />

POLICY INTERVENTION TYPES Municipal Regional National European<br />

Information and awareness<br />

Collaboration platforms<br />

Business support schemes<br />

Public procurement and infrastructure<br />

Regulatory frameworks<br />

Fiscal frameworks<br />

High relevance<br />

Medium relevance<br />

Low relevance<br />

DESCRIPTION OF POLICY INTERVENTION TYPES<br />

Information and awareness<br />

Since the concept of the circular economy is still not widely known among the public<br />

or in the business community, policy interventions aimed at increasing information and<br />

awareness play an important role. These policies aim to change ingrained patterns of<br />

behaviour and ways of thinking that companies and individuals have developed over<br />

long periods of time. They also seek to plug gaps in information that prevent or restrict<br />

circular economy opportunities.<br />

A related barrier is that of imperfect information. Since the circular economy requires<br />

business to cooperate across traditional sectoral and functional silos, an understanding<br />

of the economic potential and the practicalities is important, and often lacking. An<br />

example of targeted information delivery by the public sector is Denmark’s Esbjerg<br />

municipality where officials inform farmers about agricultural plastics waste during<br />

farm inspections as part of the municipal waste management plan. 65 Information and<br />

awareness campaigns can be broadcast to the general public, for example the food<br />

waste prevention campaign in Catalonia, or provided to consumers through product<br />

labelling: South Korea’s Eco-label indicates not only the emissions of pollutants<br />

associated with the product, but also the conservation of resources through the<br />

product’s life cycle relative to other products of the same category. 66<br />

Collaboration platforms<br />

When pursuing circular economy opportunities, businesses incur transaction costs<br />

finding, and interacting with, suitable collaboration partners along and across value<br />

chains. Similarly, circular economy opportunities can be held back by a lack of<br />

commercially viable technology. In both cases there is a case for policy support to<br />

facilitate partnerships either between businesses or across business and academia.<br />

Collaboration platforms can take various forms, including industrial symbiosis, public-<br />

65 Nordic Council, Economic Policy Instruments for Plastic Waste (2014).<br />

66 Korea Environmental Industry and Technology Institute (KEITI), Policy Handbook for Sustainable Consumption<br />

and Production of Korea (2014).

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