Managing Computers in Large Organizations
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<strong>Manag<strong>in</strong>g</strong> Microcomputers <strong>in</strong> <strong>Large</strong> <strong>Organizations</strong><br />
http://www.nap.edu/catalog/167.html<br />
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PERSONAL COMPUTING, NOT PERSONAL COMPUTERS 131<br />
our approach might not work for a company with 14,000 people <strong>in</strong> one build<strong>in</strong>g.<br />
Currently, each of our 6,000 account executives has a s<strong>in</strong>gle term<strong>in</strong>al on a<br />
desk. These term<strong>in</strong>als are called branch <strong>in</strong>formation-process<strong>in</strong>g system<br />
term<strong>in</strong>als (BIPs). The term<strong>in</strong>al comes out of a dual-port CPU (central<br />
process<strong>in</strong>g unit), and data comes from two different networks, Bunker Ramo<br />
and our own.<br />
When our system is complete everyone <strong>in</strong> the firm except telephone<br />
operators and porters will have a term<strong>in</strong>al. Everyone. The multipurpose use of<br />
this term<strong>in</strong>al is the most important aspect of our system. We have a limited<br />
amount of space on a desk, and we are go<strong>in</strong>g to accommodate it by hav<strong>in</strong>g one<br />
term<strong>in</strong>al. That one term<strong>in</strong>al may be supplied by Data General, by IBM, by<br />
Wang, by Bunker Ramo. But no matter who makes it, each term<strong>in</strong>al will have<br />
access <strong>in</strong>to all the databases. The secondary function of each term<strong>in</strong>al<br />
determ<strong>in</strong>es the reason for select<strong>in</strong>g a particular product. For example, the<br />
Bunker Ramo term<strong>in</strong>al is selected because it is a market data system, the Wang<br />
term<strong>in</strong>al because it has certa<strong>in</strong> word process<strong>in</strong>g capabilities, the Data General<br />
term<strong>in</strong>al because it ties <strong>in</strong>to our operations and communications.<br />
How are our operations and communications tied together? We start with<br />
head-end computers that create the databases and supply <strong>in</strong>formation at<br />
corporate headquarters. The next level down consists of about 35 Data General<br />
Eclipses located at regional offices around the world. Why do we have a<br />
distributed network around the world? Most people <strong>in</strong>volved with personal<br />
comput<strong>in</strong>g know that when you hit the button and have to wait any length of<br />
time for a response, you're <strong>in</strong> trouble. The reason for the distributed network is<br />
very simple: hit the button, get a response. Obviously, when the computer is <strong>in</strong><br />
the branch you can talk much faster.<br />
This part of the system provides only the data. There is noth<strong>in</strong>g fancy<br />
about the technology, no state-of-the-art breakthroughs. We have simply<br />
recognized that if hav<strong>in</strong>g data <strong>in</strong> a central location does not give adequate<br />
response time economically, we must move the data out.<br />
At the next level is the branch <strong>in</strong>formation process<strong>in</strong>g system. It is the<br />
<strong>in</strong>tegrated architecture of the network. It consists of 400 Data General<br />
MV-4000s, one <strong>in</strong> each branch. The MV-4000 is larger than the computer that<br />
ran all of E.F. Hutton's communications a dozen years ago. It is basically a 2-<br />
megabyte mach<strong>in</strong>e, .6<br />
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