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Managing Computers in Large Organizations

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<strong>Manag<strong>in</strong>g</strong> Microcomputers <strong>in</strong> <strong>Large</strong> <strong>Organizations</strong><br />

http://www.nap.edu/catalog/167.html<br />

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VISION AND VALUE GETTING THE MOST OUT OF MICROCOMPUTERS 10<br />

“seed time,” a period of learn<strong>in</strong>g. Or perhaps both approaches should be<br />

followed together to see what happens if we unleash the creativity of a million<br />

computer-literate people.<br />

Most importantly, I believe we must pause for a moment to exam<strong>in</strong>e what<br />

we are try<strong>in</strong>g to accomplish with this technology <strong>in</strong> our <strong>in</strong>dividual<br />

organizations, that is, where we want to go. Clearly, someth<strong>in</strong>g very important<br />

and very fundamental is go<strong>in</strong>g on that we do not yet fully understand. It is an<br />

extraord<strong>in</strong>arily <strong>in</strong>terest<strong>in</strong>g, stimulat<strong>in</strong>g, and excit<strong>in</strong>g time. I am only<br />

uncomfortable when I hear people predict<strong>in</strong>g their future <strong>in</strong>stead of choos<strong>in</strong>g it.<br />

This is my argument with the concept of technology push. We must be sure to<br />

confront the dichotomy between productivity and creativity. Do we want one or<br />

the other? Or do we want both? And what does that mean? We must choose<br />

what we want, not just predict what we might get. Depend<strong>in</strong>g on our choice,<br />

there are fundamentally different implications for different management styles,<br />

the chang<strong>in</strong>g role of the IS manager, data, security, value, and how to manage <strong>in</strong><br />

an era of <strong>in</strong>telligent experimentation.<br />

The attributes of success that many of the contributors to this volume<br />

discuss have some common themes. There is the concept of market<strong>in</strong>g to users.<br />

There is the concept of users and the need to provide education and other<br />

support systems for them. There are the operational issues of security and data<br />

management. There are the f<strong>in</strong>ance issues and questions of cost justification.<br />

There are some issues of adm<strong>in</strong>istrative responsibility. Further, there are human<br />

resource issues: how do we educate people and what k<strong>in</strong>d of people do we need<br />

for this new era?<br />

These are, <strong>in</strong> fact, the major head<strong>in</strong>gs for a bus<strong>in</strong>ess plan: market<strong>in</strong>g,<br />

operations, f<strong>in</strong>ance, adm<strong>in</strong>istration, human resources. But this is a plan for a<br />

bus<strong>in</strong>ess with<strong>in</strong> the bus<strong>in</strong>ess. It is the bus<strong>in</strong>ess of mak<strong>in</strong>g microcomputers or<br />

any personal comput<strong>in</strong>g technology work to support the people with<strong>in</strong> the<br />

organization. Like any bus<strong>in</strong>ess, its primary objective is gett<strong>in</strong>g bus<strong>in</strong>ess value.<br />

This must be the ultimate objective for us all.<br />

Copyright © National Academy of Sciences. All rights reserved.

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