Managing Computers in Large Organizations
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<strong>Manag<strong>in</strong>g</strong> Microcomputers <strong>in</strong> <strong>Large</strong> <strong>Organizations</strong><br />
http://www.nap.edu/catalog/167.html<br />
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THE ORGANIZATIONAL ISSUES 14<br />
traditional budget figures might show, because it is with the end user that<br />
developments are occurr<strong>in</strong>g.<br />
These five organizational pieces have been float<strong>in</strong>g, and organizations<br />
have tried to deal with them <strong>in</strong> different ways. Although the right approach<br />
depends on the organization and its mission the role of <strong>in</strong>formation technology<br />
<strong>in</strong> that mission is itself chang<strong>in</strong>g because the parameters of competition are<br />
chang<strong>in</strong>g. Industry l<strong>in</strong>es are shift<strong>in</strong>g. These shifts are most apparent <strong>in</strong> the<br />
f<strong>in</strong>ancial service fields, <strong>in</strong> publish<strong>in</strong>g and broadcast<strong>in</strong>g, and now <strong>in</strong> retail<strong>in</strong>g as<br />
computers move <strong>in</strong>to the home.<br />
Changes are also beg<strong>in</strong>n<strong>in</strong>g to occur <strong>in</strong> the parameters of competition<br />
with<strong>in</strong> <strong>in</strong>dividual <strong>in</strong>dustries. This means that management must th<strong>in</strong>k less about<br />
management <strong>in</strong>formation systems and more about bus<strong>in</strong>ess <strong>in</strong>formation<br />
systems. As <strong>in</strong>formation flows from the raw data stage through all the stages to<br />
the end user, previously discrete activities become <strong>in</strong>tertw<strong>in</strong>ed.<br />
What I mean to suggest is that today, all is <strong>in</strong> flux, and it is aga<strong>in</strong>st this<br />
chang<strong>in</strong>g and develop<strong>in</strong>g background that management must th<strong>in</strong>k about the<br />
role of microcomputers.<br />
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