Managing Computers in Large Organizations
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<strong>Manag<strong>in</strong>g</strong> Microcomputers <strong>in</strong> <strong>Large</strong> <strong>Organizations</strong><br />
http://www.nap.edu/catalog/167.html<br />
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VISION AND VALUE GETTING THE MOST OUT OF MICROCOMPUTERS 9<br />
culture and change the organization. At another level, the functional managers<br />
need to develop an <strong>in</strong>tuition about the bus<strong>in</strong>ess—about what works and what<br />
doesn't work. By and large, they are the people who achieve the operat<strong>in</strong>g<br />
results of the organization. At a third level, there are analysts who are clearly<br />
the prime target for the new tools of the technology. How are we to derive value<br />
for these three def<strong>in</strong>ed users of microcomputer technology? Do we rely on some<br />
sort of <strong>in</strong>visible hand? Should we merely give them the tools and say, “Go do<br />
someth<strong>in</strong>g useful with this elegant technology?” To what extent should we<br />
focus on data management, on security, on controls, on education concern<strong>in</strong>g<br />
what the tool can do?<br />
We are left with many unanswered questions. However, I would be<br />
amazed if they were answered at this stage because I do not th<strong>in</strong>k that we yet<br />
know where we are go<strong>in</strong>g with the technology. And if you don't know where<br />
you are go<strong>in</strong>g you can get there any way you like.<br />
These papers reflect the candor of <strong>in</strong>formed experts <strong>in</strong> the field who are<br />
not afraid to admit that “we don't know where we are go<strong>in</strong>g.” There's an old<br />
Zen say<strong>in</strong>g: “In the m<strong>in</strong>d of the beg<strong>in</strong>ner, there are <strong>in</strong>f<strong>in</strong>ite possibilities; <strong>in</strong> the<br />
m<strong>in</strong>d of the expert, there are very few.” Right now, we should beware of<br />
experts who claim to have all the answers; at this stage we really can't know<br />
what we are gett<strong>in</strong>g <strong>in</strong>to.<br />
Perhaps one word we need to hear more often is “vision.” <strong>Organizations</strong><br />
must have a strategic purpose for this technology. They must head toward some<br />
goal. As a whole, the papers <strong>in</strong> this volume may present what appears to be a<br />
dichotomy between two broad themes. On the one hand, there is the very clear<br />
theme of us<strong>in</strong>g automation to <strong>in</strong>crease productivity. This goal raises very<br />
familiar management issues of plann<strong>in</strong>g, organization, and control. The<br />
response is relatively straight forward. We can apply the tools of plann<strong>in</strong>g and<br />
management that we have learned over the last several decades, and they ought<br />
to stand us <strong>in</strong> good stead. We will manage our way through it, if that is where<br />
we are go<strong>in</strong>g.<br />
On the other hand, some of these authors suggest that our goal has to do<br />
with unleash<strong>in</strong>g capability, with leverag<strong>in</strong>g a person's m<strong>in</strong>d, with <strong>in</strong>novation<br />
and creativity. If this is the goal I am not at all sure we know how to manage.<br />
Perhaps it is appropriate at this po<strong>in</strong>t to hand out tools and say, “You figure out<br />
what to do with them.” Perhaps this is a time of <strong>in</strong>telligent experimentation, a<br />
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