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PC World – December 2015

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NEWS<br />

This is the sole<br />

retail hydrogen<br />

station open in<br />

Northern<br />

California. Take<br />

a close look at<br />

the meter on<br />

the pump:<br />

Currently, the<br />

hydrogen costs<br />

$13.59/kg.<br />

onsite.” For example, a station he’s helping to develop in Rohnert<br />

Park, California, is designed so it’ll someday be able to use solar or<br />

geyser power to make hydrogen fuel.<br />

The cars need fuel stations, and vice versa<br />

Right now, Rambach and everyone else are laser-focused on<br />

getting stations online. Station availability will encourage car<br />

sales, and car sales will create new customers for the stations.<br />

“The cost of the station is the cost of sales,” Rambach said.<br />

“The enabler for those sales is the station.”<br />

Currently the fuel is expensive—$13.59 per kilogram at the<br />

West Sacramento station, which equates to almost $70 for<br />

filling the Mirai’s 5kg capacity. While it’s likely the cost of fuel<br />

will drop as production ramps up, Toyota is giving Mirai owners<br />

three years’ worth of free fuel, up to $15,000. That’s just one of<br />

many perks (go.pcworld.com/miraiperks) designed to offset<br />

the challenges of being a Mirai early adopter.<br />

Keeping Mirai customers happy is job one for Judy<br />

Cunningham, the manager leading Mirai sales for Roseville<br />

33

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