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Phase 1 Bike Plan_r

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Sta on Density and Level of Service<br />

Table 9: Financial Models for <strong>Bike</strong> Share Programs<br />

Ÿ<br />

Ÿ<br />

Ÿ<br />

Target density: 8-16 sta ons per square half mile and is highly context dependent<br />

Target supply: 10-30 bikes per 1K residents/tourists in the program coverage area<br />

Target docking space to bike ra o: 2-2.5 docking spaces per bike in system<br />

Sta on Type and Design<br />

Manual vs. Automated: Systems can be either manual or automated. In a manual system, an a endant<br />

records the user's informa on and helps with checking bikes in and out (including payment).<br />

Automated systems allow users to check bikes in or out and make payments electronically, either at the<br />

terminal or kiosk or directly at the docking sta on. These types of systems o en use specialized key<br />

cards.<br />

Modular vs. Permanent: Modular sta ons are designed to be moved to allow maximal flexibility in<br />

network configura on. They are typically constructed on a base that is then bolted into the concrete or<br />

asphalt; many modular sta on designs include solar power. Permanent sta ons typically takes typically<br />

involve excava on and trenching to reach the power source.<br />

Capital Cost and Financing<br />

Sta ons<br />

(terminal + docking spaces)<br />

So ware<br />

Sta on Installa on<br />

Coordina on and Oversight<br />

Maintenance Opera ons (staffing)<br />

User Fees*<br />

Sponsorship Opportuni es<br />

Capital<br />

Cost<br />

Opera ng<br />

Costs<br />

Poten al<br />

Revenue Sources<br />

Bicycles (tubeless and chainless)<br />

Maintenance Depot/Control Center<br />

(annual update)<br />

Replacement/Maintenance Hardware<br />

Marke ng<br />

Insurance<br />

Adver sing Sales<br />

Private Investment<br />

Docking Styles<br />

Docking Spaces: Each space docks one bicycle. The number of spaces determines the size of the sta on's<br />

footprint, enabling sta on size to be adjusted to fit the available space. This style of dock takes up more<br />

space per bike than cycle parking areas but may be be er suited for an urban environment. Bicycles are<br />

checked out at either the terminal or at the actual docking space, depending on the sta on design.<br />

Cycle Parking Area: Bicycles are stored on racks in a secured area. Cycle parking areas are a good op on<br />

for larger sta ons (more than 50 bicycles) because cycle parking racks can hold more bikes per square<br />

meter than docking spaces. At sta ons with cycle parking areas, bicycles are checked in and out<br />

manually or through a turns le. Because these sta ons require a secure area that is fenced or walled<br />

off, they can be more intrusive in the urban landscape.<br />

So ware and Payment Mechanisms<br />

Most systems use card technology (smart cards, magne c cards, or credit cards) to check bikes in and<br />

out. Key considera ons include:<br />

Ÿ<br />

Ÿ<br />

Ÿ<br />

How customers register and pay for the system<br />

How bikes are check in and out from docking spaces<br />

How informa on is transmi ed both internally for management and externally for<br />

customers<br />

*User Fees - Depends on business model and rela ve importance of defraying system costs<br />

Op on<br />

Range ($)<br />

Hourly<br />

$2 - $8 (first 15 min. free)<br />

Individual Daily Membership<br />

$3 - $30<br />

Individual Weekly Membership<br />

$9 - $30<br />

Individual Monthly Membership<br />

$20 - $40<br />

Individual Annual Membership<br />

$13 - $95<br />

Corporate Annual Membership<br />

$35 - $50 /employee**<br />

**Corporate Annual Memberships can include unlimited free trips up to 30 minutes<br />

Sponsorship Opportuni es<br />

Indirect Savings<br />

Ÿ Whole system capital cost underwri ng Ÿ Reduced shu le opera on/costs by area hotel<br />

Ÿ Whole system opera ons underwri ng Ÿ Increased pedestrian traffic to area<br />

Ÿ Individual sta on capital cost underwri ng restaurants and retail<br />

Ÿ Individual bicycle capital cost underwri ng Ÿ Increased transit ridership<br />

Ÿ In-kind marke ng support<br />

Ÿ Effec ve expansion of CBD/tourist district<br />

Adver sing Sales<br />

Ÿ<br />

Ÿ<br />

Individual sta on<br />

Individual bicycle<br />

SPECIAL TOPICS NARRATIVE<br />

85

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