Phase 1 Bike Plan_r
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Sta on Density and Level of Service<br />
Table 9: Financial Models for <strong>Bike</strong> Share Programs<br />
Ÿ<br />
Ÿ<br />
Ÿ<br />
Target density: 8-16 sta ons per square half mile and is highly context dependent<br />
Target supply: 10-30 bikes per 1K residents/tourists in the program coverage area<br />
Target docking space to bike ra o: 2-2.5 docking spaces per bike in system<br />
Sta on Type and Design<br />
Manual vs. Automated: Systems can be either manual or automated. In a manual system, an a endant<br />
records the user's informa on and helps with checking bikes in and out (including payment).<br />
Automated systems allow users to check bikes in or out and make payments electronically, either at the<br />
terminal or kiosk or directly at the docking sta on. These types of systems o en use specialized key<br />
cards.<br />
Modular vs. Permanent: Modular sta ons are designed to be moved to allow maximal flexibility in<br />
network configura on. They are typically constructed on a base that is then bolted into the concrete or<br />
asphalt; many modular sta on designs include solar power. Permanent sta ons typically takes typically<br />
involve excava on and trenching to reach the power source.<br />
Capital Cost and Financing<br />
Sta ons<br />
(terminal + docking spaces)<br />
So ware<br />
Sta on Installa on<br />
Coordina on and Oversight<br />
Maintenance Opera ons (staffing)<br />
User Fees*<br />
Sponsorship Opportuni es<br />
Capital<br />
Cost<br />
Opera ng<br />
Costs<br />
Poten al<br />
Revenue Sources<br />
Bicycles (tubeless and chainless)<br />
Maintenance Depot/Control Center<br />
(annual update)<br />
Replacement/Maintenance Hardware<br />
Marke ng<br />
Insurance<br />
Adver sing Sales<br />
Private Investment<br />
Docking Styles<br />
Docking Spaces: Each space docks one bicycle. The number of spaces determines the size of the sta on's<br />
footprint, enabling sta on size to be adjusted to fit the available space. This style of dock takes up more<br />
space per bike than cycle parking areas but may be be er suited for an urban environment. Bicycles are<br />
checked out at either the terminal or at the actual docking space, depending on the sta on design.<br />
Cycle Parking Area: Bicycles are stored on racks in a secured area. Cycle parking areas are a good op on<br />
for larger sta ons (more than 50 bicycles) because cycle parking racks can hold more bikes per square<br />
meter than docking spaces. At sta ons with cycle parking areas, bicycles are checked in and out<br />
manually or through a turns le. Because these sta ons require a secure area that is fenced or walled<br />
off, they can be more intrusive in the urban landscape.<br />
So ware and Payment Mechanisms<br />
Most systems use card technology (smart cards, magne c cards, or credit cards) to check bikes in and<br />
out. Key considera ons include:<br />
Ÿ<br />
Ÿ<br />
Ÿ<br />
How customers register and pay for the system<br />
How bikes are check in and out from docking spaces<br />
How informa on is transmi ed both internally for management and externally for<br />
customers<br />
*User Fees - Depends on business model and rela ve importance of defraying system costs<br />
Op on<br />
Range ($)<br />
Hourly<br />
$2 - $8 (first 15 min. free)<br />
Individual Daily Membership<br />
$3 - $30<br />
Individual Weekly Membership<br />
$9 - $30<br />
Individual Monthly Membership<br />
$20 - $40<br />
Individual Annual Membership<br />
$13 - $95<br />
Corporate Annual Membership<br />
$35 - $50 /employee**<br />
**Corporate Annual Memberships can include unlimited free trips up to 30 minutes<br />
Sponsorship Opportuni es<br />
Indirect Savings<br />
Ÿ Whole system capital cost underwri ng Ÿ Reduced shu le opera on/costs by area hotel<br />
Ÿ Whole system opera ons underwri ng Ÿ Increased pedestrian traffic to area<br />
Ÿ Individual sta on capital cost underwri ng restaurants and retail<br />
Ÿ Individual bicycle capital cost underwri ng Ÿ Increased transit ridership<br />
Ÿ In-kind marke ng support<br />
Ÿ Effec ve expansion of CBD/tourist district<br />
Adver sing Sales<br />
Ÿ<br />
Ÿ<br />
Individual sta on<br />
Individual bicycle<br />
SPECIAL TOPICS NARRATIVE<br />
85