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Emerging Trends and Challenges

FTPartnersResearch-GlobalMoneyTransferTrends

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Global Money Transfer<br />

Gary McDonald, Cambridge Global Payments (cont.)<br />

“Our ability to<br />

innovate, deploy<br />

customized<br />

solutions in an<br />

expedited fashion<br />

<strong>and</strong> deliver<br />

dedicated<br />

integration teams<br />

with deep<br />

international<br />

payment <strong>and</strong><br />

hedging solutions<br />

expertise allow us<br />

to move at a pace<br />

that other<br />

organizations in<br />

our space simply<br />

can’t match.”<br />

How are banks responding to the threat from non-bank specialists like Cambridge?<br />

We have exceptionally good relationships with our bank partners over the past 20+ years <strong>and</strong> this has in fact been a key component of<br />

our success. Quite frankly, the non-bank providers have an important role to play as the overall cross border <strong>and</strong> risk management<br />

business grows exponentially; but we can’t do everything. The banks are very good at meeting specific <strong>and</strong> important needs of<br />

businesses <strong>and</strong> they will continue to do so. However, with expected growth in business globally it provides an opportunity for non-bank<br />

players such as Cambridge to capture an increased share of cross-border payments. There are several areas where we believe we offer<br />

a very competitive solution for businesses, especially when it comes to customized <strong>and</strong> integrated technology solutions. Our ability to<br />

innovate, deploy customized solutions in an expedited fashion <strong>and</strong> deliver dedicated integration teams with deep international payment<br />

<strong>and</strong> hedging solutions expertise allow us to move at a pace that other organizations in our space simply can’t match. This is our niche<br />

<strong>and</strong> I truly believe it is an area where the largest non-bank players will see growth versus traditional providers.<br />

How are you specifically leveraging technology to serve your existing customers <strong>and</strong> exp<strong>and</strong> your customer base?<br />

Cambridge customers have access to an award winning online system for booking FX transactions <strong>and</strong> processing international<br />

payments. With a wide range of features clients can book on both spot <strong>and</strong> forward markets, with real time rate quotes from industry<br />

sources such as Reuters <strong>and</strong> Bloomberg. Currency exposures are managed by either net settle out to operating accounts or drawdowns<br />

to fund upcoming payments obligations. The platform offers a number of industry specific capabilities including private labeling, <strong>and</strong><br />

sanction screening offered to Financial Institutions, value date logic tied with global holiday’s to support our international payroll<br />

customers.<br />

In 2015 we launched an enhanced User Interface to this online platform along with a rebr<strong>and</strong>ed name to Cambridge Link. With all the<br />

same great features, <strong>and</strong> access to our unique banking footprint with delivery to 170 countries, our platform is now compatible with all<br />

modern web browsers on desktops <strong>and</strong> tablets, allowing our clients to trade <strong>and</strong> initiate payments securely, wherever there day may take<br />

them. We’ve also incorporating a comprehensive database of global routing <strong>and</strong> country regulatory rules providing detailed messaging<br />

<strong>and</strong> interactive fields to users that clearly indicate what information is require for each payments to be successfully delivered, improving<br />

our straight though processing <strong>and</strong> resulting in faster delivery <strong>and</strong> reduced rates of return for our customers.<br />

Link has also been architected with developers in mind for optimal integration. It offers a full suite of RESTful API’s to provide access to<br />

all capabilities Cambridge has to offer. This has allowed Cambridge to exp<strong>and</strong> our client base by attracting partnerships in key verticals<br />

<strong>and</strong> enables these partners to build robust international payment capabilities on our own platforms to service their clients.<br />

In 2016 we will launch a mobile companion to Cambridge link that will offer customers key features <strong>and</strong> capabilities with a simplified<br />

mobile experience. The mobile will also feature a non-client experience that will offer key market information, including rates, currency<br />

charting <strong>and</strong> market news <strong>and</strong> of course a workflow to “become a Cambridge client!”<br />

23

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