FOREWORD

The first phase of city branding started around
December 25th 2015 with the support of various
PSUs like SBI, LIC and OIL wherein co-branding
at various key locations in the North East was
done with them. The city and venue branding
efforts were further intensified around the Chef de
Mission seminar which was followed by increased
branding all around the cities of Guwhati &
Shillong. The last phase of city and venue
branding was initiated on January 27th 2016 in
which every nook and corner of the cities as well
as the venues were painted in SAG colours.
Fact: More than 90 kms. of road length covered.
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12 th SOUTH ASIAN GAMES | POST GAMES REPORT