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the SAG. From leading the ground campaigns<br />
for the SAG in the cities of Guwahati and<br />
Shillong as well as other parts of Assam and<br />
Meghalaya to promoting the Games at other<br />
events, Tikhor had people trailing him in<br />
crowds wherever he made an appearance.<br />
In one such instance of mass following, Tikhor<br />
was promoting the Games in a small town on<br />
the outskirts of the city of Guwahati. There was<br />
a wedding nearby, and when the family got<br />
whiff of Tikhor strolling closeby, the parents<br />
of the bride came out and invited Tikhor with<br />
Gamusa to come and grace the wedding and bless<br />
the bride. In another such incident, Tikhor had<br />
been at an international painting Olympiad with<br />
painters from more than 30 countries representing<br />
their country as a delegate, in the city when a<br />
delegate from Thailand had gone on his knees<br />
and paid obeisance to him. Thais worship rhinos<br />
and its horns, leading the delegate to kneel down<br />
before the mascot.<br />
Tikhor connected with the audience at various<br />
public festivals, schools, colleges, market, parks,<br />
sports club and media houses etc for sustained<br />
engagement with the population of Guwahati<br />
and Shillong. This ground promotion with<br />
Tikhor became a very successful and active tool<br />
of engagement with the public of the two cities.<br />
10 mobile vans with digital publicity material<br />
provided by the Directorate of Audio and Visual<br />
Publicity, GoI travelled on all the main roads of<br />
Guwahati and Shillong along with Tikhor and<br />
connected the Games with the people of the two<br />
cities.<br />
12 th SOUTH ASIAN GAMES | POST GAMES REPORT 31
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