SUSTAINABILITY REPORT 2015

Promoting Healthy Lifestyles
In addition to our involvement
in community programs and
partnerships, our marketing
campaigns encourage Australians
to incorporate Tassal Salmon as
a part of their meal choices and
healthy lifestyles. We have laid the
groundwork for consumers, making
them aware that Salmon is a good,
low fat, healthy source of protein.
Our New Product Development
(NPD) team is constantly developing
innovative new products with a
focus on quick and healthy meals.
Our website provides access to a
comprehensive library of recipes,
further communicating Salmon
versatility in different meal types and
for various occasions.
Partnership with Hawthorn
Football Club
Tassal has partnered with the Hawthorn
Football Club (Hawks) to host executive
and player cooking classes at the Tassal
Salmon Shop to showcase how Salmon
can play a vital role in an everyday,
healthy and balanced diet. The Tassal
Salmon Shop shares the Hawks passion
for Salmon with the community.
Salmon Shop Programs
Tassal’s Salmon Shops operate a
number of programs designed with
a focus on understanding nutrition,
balanced diets and healthy lifestyles.
These programs include demonstrations
and interactive cooking classes.
The primary learning objective of all
programs is to address the identified
community need by giving attendees an
insight in the health benefits of Salmon.
The secondary learning objective is
to demonstrate the versatility and
ease with which Salmon can be used.
Attendees develop cooking skills and
pick up tips imparted by our qualified
chefs which can be used in the
preparation of healthy meals.
—————————
Tassal Sustainability Report 2015 97