EOY2013

51
March
11-13, 2013
THE BRITISH HIGH COMMISSIONER SIR JAMES BEVAN
‘Today’s youth is immensely talented and gifted. They are young and unique people, who are a
delight, “the next big thing”, because the future is theirs. Revolution makes diplomats a bit nervous
and I am nervous about the Third Industrial Revolution. The point is not to understand the world but
change it. Considering how India and UK are good at design, this revolution isn’t an armed struggle,
but a change through design and creativity. It is dangerous wiring with great people, because if
you ask for different designs of a light bulb, they will throw you with a question of the necessity
of it being a light bulb in the first place. Design enriches, improves life, constructs order, entropy,
mediocrity, it induces excellence, induces functionality.’
The international conference on ‘How design practice and pedagogy will steer the Third Industrial Revolution’ gave a
platform for expression of national and international views on the role of design thinking and pedagogy in bringing about
changes. Can design innovations guide the way for a sustainable future? Should the solutions be global or local? How
does one address the challenges of context, crafts, identity? Should design be for the few or for the many? As a part
of the conference, eminent academicians as well as practitioners in the areas of design, architecture and environment
converged and reflected on these questions and the common concern for defining a way forward.
DEAN SSAA RUPINDER SINGH
‘A very distinct flavour of design in India is “jugaad”, a poor translation of which is the word
“improvisation”. India has carried it out through ages, as proven by the continuity of the Ambassador
car till date. The original design is British, but it is the Indian jugaad that has kept it going.’
DEAN SSD MIKE KNOWLES
‘What does design mean in common language? It is the emphatic view towards
problems and solving them in a creative manner. Design isn’t something that one can
package. It isn’t something that one can teach, it is a power that is pre-conceived
within our five feet nine inch body. The beauty of being able to think upon designs is
something that everybody possesses. However, the way you present it is totally based
on your personal experiences and sensory connections. Further, if designs are correctly
harnessed, they can enhance life, create jobs and spread joy.’
YEARBOOK 2013