EOY2013

SSD 61
design programmes
B Des. (Bachelor of Arts In Design) – Interior Design - 4 years
B Des. (Bachelor of Arts In Design) – Visual Communication - 4 years
B Des. (Bachelor of Arts In Design) – Fashion and Textiles - 4 years
Ph.D
BASIC PHILOSOPHY
The Bachelors in Design (B Des.) programme begins with a foundation year where the students are exposed to the
multi-faceted world of the designer and the diverse skills that need to be developed for pursuing a career in design.
The First Year (Foundation) programme is an introduction to concept development, technique, critical discussion and
expression. Students develop a set of basic design skills and are introduced to methods of application. The programme
trains students to evolve a distinct design approach and to develop a holistic attitude to the creative industries that they
will choose to inhabit as professionals. Students apply their training in creative thinking and making to various mediums
of expression and materials for construction, including textiles, ceramics, metal, wood, paper, canvas, board and natural
materials. Students undergo a continuous learning process that culminates in the creation of a final design project at the
end of four years. This project is expected to represent the acquired knowledge and skills of each student.
SALIENT FEATURES OF TEACHING PEDAGOGY
The Bachelors in Design (B Des.) programme allows the student to gain a foundation in design in the first year, and
thereafter to branch out into three learning streams – Interior Design, Visual Communication, Fashion & Textiles. The
delivery of content is achieved primarily in the studio format, supported by workshops, labs and lecture halls. The
curriculum ensures that the student gets a consistent exposure and practice in the broad areas of learning, namely
Design and Theory, Technology and Materials, Media and Technology, Discourse and Discovery, and Creative and Cultural
production.
SCHEME OF THE PROGRAMME
Duration: 8 Semesters x 18 weeks per semester
Teaching format: 30 contact hours per week
Specialization: First Year common to all streams, followed by three years of specialized study. Stream of specialization to
be selected after First Year.
PROGRAmme STRUCTURE
BACHELOR OF DESIGN
The detailed programme structure of Foundation year and year two for Interior Design, as taught over the last year is
outlined as follows:
YEAR 1 - FOUNDATION
Design Principles - The focus is given to design from a visual perception, with respect to various 2D and 3D form
development capabilities according to their creative skills.
Studio Materials - Material exploration and handling of the same innovatively is the key to great ideas. Developing the
skill to do so is the purpose of this studio.
Drawing - The objective of the course is to develop the basic fundamentals of drawing based on direct observation.
The students are to develop hand and eye coordination, to make drawings more accurate. They are trained to ‘see’ rather
than simply ‘look’, in order to develop their observation skills.
History (Civilization & Technology) - The Course objective is to introduce students to global histories through objects.
The objects chosen (from the project of the British Museum) all tell a story about how their local area has interacted with
the wider world. It aims to encourage people to discover the power of objects.
Research & Documentation - Research is all about addressing an issue, asking and answering a question or solving
a problem, so the objective of this course is to introduce students to the ethical methods of exploration, conducting
research, collecting information, analyzing it and documenting it appropriately in the fields of Art and Design.
Portfolio Techniques - The development of visual problem-solving presentation assignments to enhance the students’
personal portfolios. Portfolio techniques would make the students realize the importance of presentation skills and how
different tools of design combine to create a portfolio.
YEARBOOK 2013