Indiana State Health Improvement Plan (I-SHIP) - State of Indiana

Health Promotion
Decrease Tobacco Usage
Priority: Reduce the tobacco use burden on Indiana Adapted from the 2015 Indiana Tobacco Control Strategic Plan (2009)
Systems Change
(Policy/Resources)
Health
Communications
PRIMARY PREVENTION
OUTCOMES ACTIVITIES RESPONSIBLE PARTNER(S)
Increase to 100% Indiana‘s population
that is protected by secondhand smoke
by law. (8.7% in 2010, ITPC policy
tracking/U.S. Census)
Increase Indiana‘s cigarette tax to $2.00
(99.5 cents in 2010, IN Dept. of
Revenue)
Increase tax on other tobacco products to
45% of the wholesale price. (24% of
wholesale price in 2010, IN Dept. of
Revenue)
Increase confirmed awareness of
countermarketing campaigns to 67%.
(53% in 2008, IN Adult Tobacco
Survey)
Increase to 75% of adults that think
secondhand smoke is the serious health
hazard. (57% in 2008, IN Adult Tobacco
Survey)
Increase to 85% of adults that think
smokeless tobacco products are as
harmful as cigarettes. (71% in 2008, IN
Adult Tobacco Survey)
Implement smoke free air policy at all levels
from schools and hospital campuses to state
and community laws.
Educate on the public health benefits of high
tobacco prices (cigarette taxes and taxes on
other tobacco products).
Conduct mass media countermarketing
campaigns under the brands Quit Now Indiana
and Voice (ages 12-17); campaigns include
paid and earned and social media
Indiana tobacco control plan partners, including
but not limited to:
Indiana Campaign for Smoke-free Air
Hoosier Faith and Health Coalition
Indiana Cancer Consortium
Indiana State Department of Health, Tobacco
Prevention and Cessation