A Guide to Building Links Like a PRO!
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.
The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
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Why Use Metrics <strong>to</strong> Assess<br />
Site Quality?<br />
We’ve mentioned above how quality is subjective, yet metrics allow you <strong>to</strong> assess<br />
a site objectively and quantitatively so that the decisions that you make<br />
are based on the site’s performance, rather than any other influencing fac<strong>to</strong>r<br />
such as its aesthetics. Using data <strong>to</strong> assess a site’s quality ensures that you<br />
are dealing with uniform comparables <strong>to</strong> make decisions that can have a significant<br />
impact on your campaign’s success.<br />
You can use one <strong>to</strong>ol <strong>to</strong> give you metrics of a site, but <strong>to</strong> find the site that will<br />
help you <strong>to</strong> propel your link <strong>to</strong> the stra<strong>to</strong>sphere, it’s best <strong>to</strong> take a holistic view<br />
and get as much data as possible. After all, you want <strong>to</strong> be able <strong>to</strong> build a picture<br />
of the potential value a link will give you. To help you calculate the value<br />
of a site regarding whether it is worth pursuing <strong>to</strong> link <strong>to</strong> your site, here are our<br />
<strong>to</strong>p 6 <strong>to</strong>ols that can provide you with metrics <strong>to</strong> qualify the sites.<br />
TIP: Use these <strong>to</strong>ols <strong>to</strong> discover how your competition uses backlinking<br />
<strong>to</strong> market their sites. By understanding what your competition is doing,<br />
you will be able <strong>to</strong> gain the competitive edge!
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