A Guide to Building Links Like a PRO!
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.
The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
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Why Link <strong>Building</strong> is<br />
Important<br />
Relevance and authority are key <strong>to</strong> ensure<br />
a site’s ranking. Quality is critical <strong>to</strong> your<br />
success, and this is what we are going <strong>to</strong><br />
focus on; but how do you assess the quality<br />
of a site? First, you need an understanding<br />
of why link building is so important.<br />
Link building is an important <strong>to</strong>ol for<br />
business growth beyond the realms of<br />
search engine ranking: it is a great way <strong>to</strong><br />
build, grow and enhance a brand. The links<br />
should be from industry relevant articles and<br />
published on sites of authority, which means<br />
the audience who finds themselves drawn<br />
<strong>to</strong> the site have self-qualified themselves<br />
as potential consumers by their initial act of<br />
clicking through the link.
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