A Guide to Building Links Like a PRO!
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.
The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Tools -<br />
Search Metrics<br />
Search Metrics is very much revered as being reliable and accurate and is<br />
regularly praised by the media giants The Wall Street Journal, The New York<br />
Times, Forbes, and Bloomberg News. So, what has made them so respected?<br />
Search Metrics has an easy-<strong>to</strong>-use dashboard that lets you navigate between<br />
all the search functions that you can access. It uses charts and graphs rather<br />
than just tables <strong>to</strong> support the data that they have, so it’s easy <strong>to</strong> understand the<br />
information that they are providing.<br />
Their data also differentiates between the results for organic and paid for<br />
results, which can give you an insight in<strong>to</strong> your competi<strong>to</strong>rs’ online tactics. You<br />
can also use the information <strong>to</strong> gain a better understanding of the sites that<br />
you are considering linking <strong>to</strong>. They may be ad heavy, which we know Google<br />
penalises against, but conversely, they may have the budget <strong>to</strong> promote their<br />
site which would benefit yours.
Change language