Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Identify New Opportunities SEMrush is a fantastic tool to inspire you to think outside of the keyword box. The keywords that you input are displayed alongside associated and related keywords that may benefit your campaign. You can tap into a resource that understands how searchers articulate what they are looking for and it gives you the power to brainstorm for fresh and innovative ways of reaching that all-important audience. Tools - Continued SEMrush.com Qualify Prospects SEMrush’s software will provide you the details of prospective sites that would be relevant to your website and help build your backlink profile. The great benefit of this is that the prospects are categorised into sections that show how the prospects were qualified, such as through organic keywords, competitor analysis or manually uploaded links, etc.
Tools - Continued - SEMrush.com SEMrush is a critical tool for creating an effective content marketing strategy that offers monthly and annual subscription packages depending on the level of your need, but you can also sign up for a 14-day free trial. It saves you an inordinate amount of time having to second guess searchers’ behaviours, while making quantifiable suggestions how to improve your strategy and the best sites for you to use to achieve your goals.