09.04.2018 Views

A Guide to Building Links Like a PRO!

Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.

Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.

The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.

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Why Link <strong>Building</strong> is<br />

Important - Continued<br />

By hanging on the coattails of more<br />

established sites, you can thrive, boost<br />

sales and establish yourself as an<br />

authority in your niche, and it’s this<br />

reason why you need <strong>to</strong> have quality<br />

content on your site.<br />

Consider the view from the other side,<br />

the people who publish articles that<br />

contain a link <strong>to</strong> your site. They <strong>to</strong>o<br />

want <strong>to</strong> be relevant, be a source of<br />

quality content and be authoritative.<br />

Therefore, your site’s content should<br />

be able <strong>to</strong> supplement and support<br />

the article that is written. In turn,<br />

your content becomes authoritative,<br />

and what does Google love? It’s<br />

a symbiotic relationship that both<br />

you and the publisher benefit from<br />

mutually.

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