A Guide to Building Links Like a PRO!
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.
The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
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Tools Continued -<br />
Search Metrics<br />
Visibility<br />
Not only intent on giving you current visibility ranking, Search Metrics crawls<br />
his<strong>to</strong>rical data <strong>to</strong> show how websites have developed their site’s visibility over<br />
time which can correlate the data against Google updates, site relaunches<br />
or penalties. You can also add three further domains <strong>to</strong> allow comparison.<br />
Visibility is calculated using keywords, links, and social signals, so it’s a key<br />
<strong>to</strong>ol <strong>to</strong> help you assess a site’s quality.<br />
You also have a pie chart that compares the success of organic and paid<br />
keywords on a monthly basis - hilariously expressed as winners or losers! This<br />
gives you a clear indication of where <strong>to</strong> focus on for maximum return. Search<br />
Metric gives you the ability <strong>to</strong> explore the organic keywords that have been<br />
used in searches. It shows you clearly the search volume and allows you <strong>to</strong><br />
filter the data <strong>to</strong> suit your requirements. Perhaps you are targeting a specific<br />
country and need <strong>to</strong> tailor your keywords for cultural reasons.
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