A Guide to Building Links Like a PRO!
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site.
The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
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The website that you are considering may have used spammy tactics in<br />
the past <strong>to</strong> manipulate audience figures, and by using these sites, you are<br />
opening your clients up <strong>to</strong> being penalised by Google. Majestic allows you <strong>to</strong><br />
view 5 years’ worth of his<strong>to</strong>ric metric data <strong>to</strong> help you avoid this scenario.<br />
Majestic used <strong>to</strong> rank websites with an AC Rank, but that has been updated<br />
with Flow Metrics <strong>to</strong> correspond with the more sophisticated ways of<br />
measuring website data. Metrics now indicate Citation Flow and Trust Flow<br />
<strong>to</strong> quantify the equity for sites and their pages. Both are used <strong>to</strong> represent a<br />
site’s value.<br />
A good site should have a Citation Flow of around 30 and a Trust Flow of<br />
around 20. Ordinarily, most sites have a higher Citation Flow figure than Trust,<br />
purely because sites have limited control over how their sites are shared.<br />
Citations are easier <strong>to</strong> come by rather than trusted recommendations.
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