Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from mobile devices, but this is only half of the story for the successful marketing of a site. The world of SEO is a fast-moving industry, principally because of Google’s menagerie of algorithm updates that affect how a website is ranked. One thing has remained consistently crucial to a site’s position, however, on the search engine ranking pages: links to the site.
As our Outreach Manager explains: I use a variety of tools when vetting a site; all offer valuable insights to build up a holistic view and understanding of its quality and relevance for our clients. As a company, we place high esteem and weight to domain authority and trust flow, and principally utilise the Moz and Majestic SEO tools to assess these values. Having said this, metric tools alone aren’t enough: it’s vital you spend time viewing a site, assessing its aesthetic, reading the content and checking the social engagement. A few minutes doing this will tell you a lot about whether a site is genuine, has authority and can offer real value – Megan Ballantyne Take advantage of the free trials that are offered by providers so that you can assess which ones you work best with; you will be able to identify which meet your needs but be diligent using them with every site you intend to collaborate with.
Conclusion - Continued Having access to this data is a business goldmine, and it can accelerate your business’s growth and success beyond your initial expectations. Every aspect of your business can be optimised using the information that you now have at your fingertips. You can use it to define new product names, target specific geographical areas and for identifying new areas to develop in. Furthermore, you can use the metrics to identify domains that have been abandoned by other businesses but had high audience traffic and strong backlinks, which you can purchase and piggyback on that success. This is known as domain flipping and can provide you with a way to access new audiences. These are fantastic tools to help you quantitatively identify the best sites to work with to develop your brand and grow the business. The metrics that you have available can make a real and significant impact on your campaign and site. Data-driven SEO makes every decision you make valuable.