Power Book 2018

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(ADVERTORIAL) 10 GOOD REASONS WHY YOU SHOULD PARTNER WITH KENRA PROFESSIONAL 1. LONG ESTABLISHED, REPUTABLE BRAND Over 85 years of dedication to the professional beauty industry, salons, stylists and their clients 2. PURELY PROFESSIONAL Commitment to professional beauty and non-diversion, always putting the stylist first 3. INNOVATION High quality, performance-driven products designed to meet the most demanding stylist needs 4. TRAINING AND INSPIRATION A wealth of support and education available on demand, with a dedicated Kenra Salon Business Consultant and professional log in website 5. RECOGNITION AND RELIABILITY Multi award-winning products tested in independent laboratories for superior performance 6. CRUELTY-FREE Kenra Professional is not tested on animals 7. PHILANTHROPY Kenra Professional has been partnering with The Rapunzel Project since 2010 and has donated more than $50,000 (£35,600) so far 8. EXCLUSIVITY The UK is the first country outside of the US to have the Kenra brand, which is available to salons exclusively through Salon Success and Salon Services 9. FAST AND RELIABLE SERVICE Salon orders leave our warehouse with a 98 per cent success rate of delivery within 24 hours 1 0. VISUAL MERCHANDISING Support including free point-of-purchase materials to create eye-catching window and in-salon displays FOR LAUNCH KIT OFFERS AND TO DISCOVER HOW PARTNERING WITH KENRA PROFESSIONAL CAN HELP TO GROW YOUR SALON BUSINESS, CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK/KENRA
( CONTENTS ) Cover by Kenra Professional. This page, HD Brows POWER BOOK 2018 04 SALON BOSSES UNVEIL THEIR #SQUADGOALS 16 BUILDING A COLOUR BUSINESS? SOPHIA HILTON SHARES INSIGHTS 20 HOW TO TURN AN IDEA INTO A WINNING INNOVATION 32 RE:INVENTION HOUSE STARTS ALL OVER AGAIN 36 GET AHEAD WITH PR EXPERT, ALISON JAMESON 40 MELISSA TIMPERLEY ON HER SUCCESSFUL START UP EDITOR Amanda Nottage. CONTRIBUTORS Beth Davie. ART Graeme White. CHIEF SUB EDITOR Adam Wood. ADVERTISING Laura Tucker. PUBLISHER Catherine Handcock. Power Book is a supplement of Creative HEAD. All rights reserved. No part of this magazine may be reproduced without the prior permission. All information correct at time of going to press. Printing by Buxton Press. creativeheadmag.com POWER BOOK 03
Page 1 and 2: Manage your way to business growth
Page 3 and 4: (ADVERTORIAL)
Page 5 and 6: (ADVERTORIAL) WINNER STYLIST CHOICE
Page 7 and 8: NEW & EXCLUSIVE TO THE UK FOR THE T
Page 9: (ADVERTORIAL) “Kenra is true to t
Page 13 and 14: ( BUSINESS PLANS ) Time to get lase
Page 15 and 16: ( MOTIVATION ) creativeheadmag.com
Page 17 and 18: ( BUSINESS BUILDERS ) And then ther
Page 19 and 20: TRADE ACCOUNTS APPLY AT REMICACHET.
Page 23 and 24: STRIVE TO BE UNRIVALLED TAKE YOUR P
Page 25 and 26: ( COLOUR BUSINESS ) COUNTDOWN TO CO
Page 27 and 28: Twenty years ago, the world changed
Page 29: More power to your paint! POP XG, P
Page 32 and 33: THE DEMI: THE PERFECT FUSION OF SHI
Page 34 and 35: CREATE EVERY SHADE OF GORGEOUS ●
Page 36 and 37: Karly (left) and Abby Whittaker NET
Page 38 and 39: JOINING THE DOTS Winning new client
Page 40 and 41: HIT THE BUTTON Is your technology w
Page 42 and 43: 26 POWER BOOK creativeheadmag.com
Page 44 and 45: BRAIN BOOSTERS Don’t get stuck in
Page 46 and 47: FAMILY VALUES If you’re looking t
Page 48 and 49: 32 POWER BOOK creativeheadmag.com
Page 50 and 51: THE DANGERS OF DISCOUNTING Discount
Page 52 and 53: ( VIEW FROM THE TOP ) SILVER SERVIC
Page 54 and 55: NO MORE DRAMA Founded by Ben Cooke
Page 56 and 57: FIRST LOVE Melissa Timperley opened
Page 58 and 59: ( OPINION ) THE DEATH OF THE HAIRCU

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