Power Book 2018
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(ADVERTORIAL)<br />
PERFORMANCE.<br />
PURE AND<br />
SIMPLE<br />
Paul Mitchell the color XG is about so much<br />
more than just tubes of colour!<br />
YES, YOU GET ALL the<br />
performance and reliability<br />
your team could want – 90<br />
intermixable rich, permanent<br />
cream shades in an easy-to-use<br />
system that achieves the results<br />
you want, every time. But with<br />
the color XG, Paul Mitchell also<br />
wants to help you build and<br />
maintain your colour ratio in<br />
the long-term. That’s why you’ll<br />
benefit from practical colour<br />
education and events that teach<br />
you creative, on-trend, salonready<br />
techniques, as well as how<br />
to market your skills and some<br />
of the most beautiful point-ofpurchase<br />
material on the market.<br />
With Paul Mitchell the color<br />
XG, the colour you envision is<br />
the colour you achieve – always<br />
predictable, always beautiful.<br />
● Dyesmart system – allows<br />
for maximum penetration,<br />
greater colour longevity<br />
and predictability<br />
● Brilliant shades – unsurpassed<br />
grey coverage, a rich red series<br />
and an exceptional highlift series<br />
● Pure XG Protection System<br />
– easy to mix and apply.<br />
Cottonseed oil and rice milk leave<br />
hair shiny and healthy-looking
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