Power Book 2018

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FAMILY VALUES If you’re looking to partner with a brand that believes in you and your team, look no further than TIGI. Let’s face it, any brand founded by the legendary Anthony Mascolo is going to treat you like one of the family! TIGI BELIEVES IN creating strong relationships with its customers, providing an all-inclusive package that encompasses education, information, creative inspiration and professional products. Founded on Anthony Mascolo’s core belief to share everything he and the TIGI Creative Team create, TIGI guarantees total support in every aspect of your business. At TIGI the team knows first-hand the challenges of running a salon, and has developed tools to help you create services tailored to your individual clients. For a start you’ll get first-class education packed with creative ideas because at the TIGI Academy in London, the courses are regularly updated to ensure stylists and colourists can progress their work in line with new trends and product innovations. Alternatively, if in-salon education is more important to you, the TIGI Regional Education Specialist team is available to provide support and information on TIGI copyright©olour and TIGI product knowledge. Second, your team will get motivation and inspiration from TIGI Inspirational Youth – one of the most respected and successful youth-training programmes in hairdressing. During a five-day ‘boot camp’, the TIGI Inspirational Youth team members expand their technical and creative knowledge, enhance their presentation skills, learn about fashion and photographic work and develop as individuals and, ultimately, as a strong team. The original UK concept has now expanded into a global offering and, since 2014, participants in Germany and the US are also able to take part in this exciting, life-changing journey, competing to be the best of their generation. There’s more: Bed Head Studio is central to the creative force that is TIGI. Used by the world-famous TIGI Creative Team for its award-winning, highly influential photoshoots and events, TIGI partner salons have the opportunity to shoot their own photographic collections at the Studio, supported by TIGI’s in-house photographers, make-up artists, art directors, fashion stylists and production team. Finally, TIGI products are created for professional hairdressers and their clients, combining a professional in-salon experience with retail products suited to the client’s own hair needs. From the iconic Bed Head to the breakthrough technology behind copyright©olour, TIGI loves to push boundaries and technical know-how, to benefit you, your business and the hairdressing industry as a whole. 30 POWER BOOK creativeheadmag.com
(ADVERTORIAL) COMING SOON! “This summer sees the launch of a new and exclusive TIGI salon brand, created to enable salons to build client loyalty with a specific care regime that starts in the salon and continues at home. “Designed to perfectly complement the TIGI copyright©olour range, the new products will excite hairdressers and inspire clients with personalised, perfect results every time.” Chris Miller, head of TIGI UK & Ireland TIGI BELIEVES IN GIVING YOU THE TOOLS TO ENSURE BUSINESS GROWTH, TEAM STRENGTH AND CLIENT LOYALTY. TO FIND OUT MORE, CALL 0344 844 0944 OR VISIT TIGIPROFESSIONAL.COM/CONTACT creativeheadmag.com POWER BOOK 31
Page 1 and 2: Manage your way to business growth
Page 3 and 4: (ADVERTORIAL)
Page 5 and 6: (ADVERTORIAL) WINNER STYLIST CHOICE
Page 7 and 8: NEW & EXCLUSIVE TO THE UK FOR THE T
Page 9 and 10: (ADVERTORIAL) “Kenra is true to t
Page 11 and 12: ( CONTENTS ) Cover by Kenra Profess
Page 13 and 14: ( BUSINESS PLANS ) Time to get lase
Page 15 and 16: ( MOTIVATION ) creativeheadmag.com
Page 17 and 18: ( BUSINESS BUILDERS ) And then ther
Page 19 and 20: TRADE ACCOUNTS APPLY AT REMICACHET.
Page 23 and 24: STRIVE TO BE UNRIVALLED TAKE YOUR P
Page 25 and 26: ( COLOUR BUSINESS ) COUNTDOWN TO CO
Page 27 and 28: Twenty years ago, the world changed
Page 29: More power to your paint! POP XG, P
Page 32 and 33: THE DEMI: THE PERFECT FUSION OF SHI
Page 34 and 35: CREATE EVERY SHADE OF GORGEOUS ●
Page 36 and 37: Karly (left) and Abby Whittaker NET
Page 38 and 39: JOINING THE DOTS Winning new client
Page 40 and 41: HIT THE BUTTON Is your technology w
Page 42 and 43: 26 POWER BOOK creativeheadmag.com
Page 44 and 45: BRAIN BOOSTERS Don’t get stuck in
Page 48 and 49: 32 POWER BOOK creativeheadmag.com
Page 50 and 51: THE DANGERS OF DISCOUNTING Discount
Page 52 and 53: ( VIEW FROM THE TOP ) SILVER SERVIC
Page 54 and 55: NO MORE DRAMA Founded by Ben Cooke
Page 56 and 57: FIRST LOVE Melissa Timperley opened
Page 58 and 59: ( OPINION ) THE DEATH OF THE HAIRCU

Power Book 2018

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