Power Book 2018
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(ADVERTORIAL)<br />
DIGITAL MARKETING<br />
This growing area of your business includes<br />
social media activity, blog creation, your<br />
website, emails, e-newsletters and SMS<br />
marketing. Working with Paul Mitchell<br />
gives you access to digital tool kits and the<br />
ability to use and share a variety of carefully<br />
crafted social media content across your<br />
social media channels, expanding your reach<br />
and attracting new clients.<br />
How can digital marketing help<br />
to grow your business?<br />
l An online presence provides a 24/7<br />
window into the personality and<br />
capability of your salon – clients are<br />
actively seeking examples of your work<br />
online when forming decisions about<br />
your business<br />
l Social media advertising is both targeted<br />
and economical<br />
l Most clients research goods and services<br />
before making a booking – your website<br />
can make or break that decision<br />
l Digital marketing connects and engages<br />
you directly with your customer base<br />
PUBLIC RELATIONS (PR)<br />
PR is about building a favourable reputation<br />
for your business by sharing brand values,<br />
stories and building relationships. Done<br />
well, it can influence consumer opinion and<br />
behaviour. The heritage, philanthropy and<br />
product innovation behind the Paul Mitchell<br />
bottle provide a constant stream of PR<br />
stories, editorial coverage and advertising<br />
to raise consumer awareness and help drive<br />
traffic into your salon, building a favourable<br />
reputation for your business.<br />
How can PR help grow<br />
your business?<br />
l PR grows your profile and reputation,<br />
making you famous locally and nationally<br />
l It helps give you a competitive edge<br />
l It attracts the right kind of clients<br />
l It attracts the right kind of team members<br />
l When local people think about hair,<br />
Paul Mitchell wants them to think of you<br />
TO-DO LIST<br />
PHILANTHROPY<br />
What can I do to connect to<br />
my community and embed<br />
my name in people’s minds?<br />
EDUCATION<br />
What’s my plan for improvement,<br />
learning new skills and keeping<br />
the team motivated?<br />
SUPPORT MATERIALS<br />
What does my manufacturer offer<br />
and how can I use it to give me a<br />
louder voice?<br />
DIGITAL MARKETING<br />
Am I channelling our news and<br />
activities to connect and engage<br />
with our audience?<br />
PUBLIC RELATIONS<br />
How can I spin all of these activities<br />
to help grow our profile and give<br />
us a competitive edge?<br />
FOR MORE INFORMATION, IDEAS AND CASE STUDIES,<br />
CALL PAUL MITCHELL ON 08456 590011 OR VISIT SALON-SUCCESS.CO.UK<br />
creativeheadmag.com POWER BOOK<br />
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