Power Book 2018

( BUSINESS BUILDERS )
Remi Cachet
EXTENSIONS
As with many additional services, extensions are
a great way of directly increasing both your profit
and customer loyalty. “For salons that don’t have a
huge budget, hair extensions are a great option as
you can start off with a small investment, but still
have the potential to earn big,” says Hair Rehab’s
Lauren Pope.
Extensions make up 60 per cent of business at
Wills & Parker salon in Harrogate. “Extension
clients spend anything from £100 to £1,000
depending on the amount used, and my advice to
any aspiring stylist is to always seek out a company
that provides great hair, fantastic training and good
customer service,” says owner Tracy Roche.
She uses Great Lengths and has found extensions
are a great way at growing a loyal client base as
they’re more likely to come to the same salon for
their colour and blow-drying.
Salv Mulé, salon director at Academy Salons in
Surrey, has found offering extensions to be quicker
than carrying out a colour service. “We now
facilitate a full head of extensions in 45 minutes,
which is quicker than a colour service and more
profitable,” he enthuses. “We can also introduce
risk-free colour to clients who are chemical-shy,
which is a real asset.”
Salv uses Balmain Paris Hair Couture, which
Great Lengths Great Lengths
offers education courses from £175 and complete
packages from £449.95 to train three stylists. The
brand also offers a six-month hair quality guarantee
on all 100 per cent human hair extensions (when
using the Balmain Paris Hair Couture aftercare
range) – a strong draw for clients.
Remi Cachet’s training courses are open to
hairdressers with minimum NVQ Level 2, Victoria
Lynch, founder of Remi Cachet, suggests looking
at either the Mini Tip and Ultra Tip two-day
course or Hot and Cold Fusion two-day course as
a thorough introduction to extensions. “The initial
investment for the two-day courses are £1,200+VAT
for one person, but additional stylists from the same
salon are just an extra £300+VAT,” says Victoria,
who says the stylist should break even after just four
full heads. Extensions are enjoying a boom period
and the service is now the norm in many hair salons
and with a wealth of extension brand suppliers to
choose from, you can find the brand that’s best
for your salon.
Balmain Paris Hair Couture
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