Power Book 2018

( BUSINESS BUILDERS )
Nioxin
SCALP SERVICES
You probably already know that more than 50 per
cent of people will experience hair thinning at some
point in their lives, but how are you catering to these
clients in your salon? Trichology and hair thinning
services are no longer niche sectors and aren’t as
expensive or as time-consuming to add to services
as you might think, but they’re worth investing in
as “you will have something new to talk about to at
least half of your clients”, advises Sophie Ruggiero,
commercial education manager for Nioxin.
You first need to consider if you have an area
in your salon that you could use for private
consultations, as well as available retail space,
while setting aside a certain amount for training is
also advised as stylists need to be able to sensitively
discuss the needs of clients who may be experiencing
hair thinning.
Nioxin starter packages are around £750 and this
covers treatments, backwash services, retail and
style, but salons can invest in Nioxin from as little as
around £300 – and all receive training as standard.
Philip Kingsley recommends its starter package,
which costs from £1,000, to provide the salon with
the brand’s key lines and best sellers and enable
them to offer the Hair & Scalp Spa treatment as
a service. And Hairdreams is offering a 20 per
cent anniversary discount on its Microlines hair
thickening system starter package (until 31 May),
which includes free in-salon training, marketing
materials and 20 per cent discount on the range.
HOB Salons has recently
launched a Hair Thinning
Clinics service and has found
that stylists typically add it on
as an additional scheduled
component to their client’s
regular appointment. “In
terms of the client’s bill, the
new service has had a direct
and very pleasing effect,”
says Natasha Grossman,
regional manager of
HOB Salons.
Aveda
Aveda
Redken Brews
RETAIL
Retailing make-up and supplements are a no-brainer
as they’re a relatively low initial investment and
don’t take up a lot of space. “Adding beauty services
such as make-up has become hugely popular with
clients, allowing us to grow our business, bring in
more clients and give existing clients an even better
service,” says Karen Thomson, owner of KAM Hair
and Body Spa in Lossiemouth.
Aveda has recently launched its Feed my Lips
collection, specifically designed to go hand-inhand
with hair services. “There are few beauty
transformations as powerful as a hair colour refresh
and update, but changing a client’s hair colour can
often mean they say goodbye to their favourite lip
shade,” says Janell Geason, Aveda global artistic
director for make-up. “As a hair and make-up
brand, Aveda makes finding a complementary shade
effortless and with Feed my Lips salons are now
in a position to find a lipstick shade that will best
complement a client’s bespoke hair colour.”
The collection is a four-step process and if clients
buy the whole package, it’s £64. So if you sell
just two collections a day, that’s an extra £896 a
week, just from selling make-up. When it comes to
supplements, anything with a celebrity endorsement
sells well and Viviscal is a celebrity and beauty editor
favourite. Viviscal Professional sells to salons at
£35.99+VAT a pack, but recommends you retail it at
£59.99 a pack. Sarah Morrissey, owner of Sarai Hair
and Beauty in Crowthorne, Berkshire, admits: “We
talked about Viviscal Professional so much that we
had sold half of the stock in just a few weeks.”
MEN’S GROOMING
Men are high-value clients who visit the salon more
frequently than women and are willing to pay for
expert advice and services.
“We offer a Beard Trim and Shape as well as
a Hot Towel Shave and we also have a Deluxe
Package,” says Ross Charles, owner of Ross Charles
Hairdressing. “Offering this alongside their cut
and finish is both convenient for the client and an
effective way to boost our average bill.”
If you’re not sure where to start, reach out to your
brand partner. Redken Brews offers a Cut & Camo
service for men, enabling you to upgrade your male
clients in just five minutes.
And Aveda has introduced an in-salon Scalp
Facial targeted at men. This £15 add-on is designed
to effectively deep cleanse the scalp and help skin cell
turnover using the Aveda Pramãsana range.
12 POWER BOOK creativeheadmag.com