Power Book 2018

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16 POWER BOOK creativeheadmag.com
( COLOUR BUSINESS ) COUNTDOWN TO COLOUR LIFTOFF! Get in control of your colour business! Most Wanted Colour Expert and Business Thinker winner Sophia Hilton of Not Another Salon – not to mention It List Entrepreneur, too – has a few lessons on what NOT to do… 5 4 3 2 1 DON’T EXPECT PEOPLE TO BUY IT IF YOU’RE NOT SELLING IT When colourists tell me they want to do more creative colour but complain that no-one comes into their salon for that sort of work, I say to them: ‘Yes, but did you tell anyone you do it?’ No-one came to Not Another Salon to have creative colours until we started to share them on social media. You have to advertise what you do – and if you don’t do it, you need to fake it, at least for a while! Get in models and do their hair for free until you have enough images to show your salon can do it. DON’T FORGET TO COVER YOURSELF It’s boring, but skin testing and consultation sheets really do cover you, not to mention save you a fortune in re-dos. We even have a sheet they sign that states: ‘bleach is the most damaging chemical we can legally use on your hair’, just to be dramatic! Dot your i’s and cross your t’s and make sure everyone that’s having your services knows what they’re signing up for. DON’T LET YOUR SENIORS GO STALE So often your senior colourists are the least inspiring people in your business. Yes, their fully booked columns might be great cash cows, but be aware of how these members of the team might damage the business in the long term. Young staff need inspiration, they need someone to look up to, someone who loves colour… not someone who has turned themselves into a money machine. DON’T REPRIMAND YOUR STAFF FOR ‘TWEAKS’ No-one likes the anxiety of having to tell their manager they need to get a client back in to re-do a toner. But as managers, if we make our team feel bad about it, they’re more likely to just let the client leave, cross their fingers and hope it doesn’t become a complaint. Now that’s going to cause some damage to your business! I encourage my staff to re-book clients BEFORE they become complaints by keeping the conversation about ‘tweaks’ very casual and comfortable. DON’T MISS OUT ON SOCIAL MEDIA Just because you’re not 20 years old doesn’t give you an excuse not to move with the times. For colour salons, social media is a business tool that you have to learn and it’s no different to learning how to work a spreadsheet. You don’t have to love it, you just have to master it. On 2 July, I’m running a social media event in London, so get down there and learn it – you will start really understanding the value of free advertising… FIND OUT MORE ABOUT SOPHIA’S COURSE AT notanotheracademy.com and see loads more from Sophia on creativeheadmag.com/ paint creativeheadmag.com POWER BOOK 17
Page 1 and 2: Manage your way to business growth
Page 3 and 4: (ADVERTORIAL)
Page 5 and 6: (ADVERTORIAL) WINNER STYLIST CHOICE
Page 7 and 8: NEW & EXCLUSIVE TO THE UK FOR THE T
Page 9 and 10: (ADVERTORIAL) “Kenra is true to t
Page 11 and 12: ( CONTENTS ) Cover by Kenra Profess
Page 13 and 14: ( BUSINESS PLANS ) Time to get lase
Page 15 and 16: ( MOTIVATION ) creativeheadmag.com
Page 17 and 18: ( BUSINESS BUILDERS ) And then ther
Page 19 and 20: TRADE ACCOUNTS APPLY AT REMICACHET.
Page 23: STRIVE TO BE UNRIVALLED TAKE YOUR P
Page 27 and 28: Twenty years ago, the world changed
Page 29: More power to your paint! POP XG, P
Page 32 and 33: THE DEMI: THE PERFECT FUSION OF SHI
Page 34 and 35: CREATE EVERY SHADE OF GORGEOUS ●
Page 36 and 37: Karly (left) and Abby Whittaker NET
Page 38 and 39: JOINING THE DOTS Winning new client
Page 40 and 41: HIT THE BUTTON Is your technology w
Page 42 and 43: 26 POWER BOOK creativeheadmag.com
Page 44 and 45: BRAIN BOOSTERS Don’t get stuck in
Page 46 and 47: FAMILY VALUES If you’re looking t
Page 48 and 49: 32 POWER BOOK creativeheadmag.com
Page 50 and 51: THE DANGERS OF DISCOUNTING Discount
Page 52 and 53: ( VIEW FROM THE TOP ) SILVER SERVIC
Page 54 and 55: NO MORE DRAMA Founded by Ben Cooke
Page 56 and 57: FIRST LOVE Melissa Timperley opened
Page 58 and 59: ( OPINION ) THE DEATH OF THE HAIRCU

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