Power Book 2018

( BUSINESS BUILDERS )
And then there’s the bonding additives – try not
to make these already included in your client bill or,
if you do, make sure the overall price is more than
what you’d previously charged as they’re simply too
good at making money.
Sophia Hilton, owner of Not Another Salon and
2017 Most Wanted Colour Expert, discovered
this when she took on Innoluxe and the recently
launched Innoluxe V2. “I had to start looking at
the money, because if I was charging £120 for a
balayage, by adding Innoluxe every time it was
actually £150. You can imagine the difference it
made to the money coming into the salon.”
Affinage has created a handy calculator for salons
that use ASP Vitaplex – the brand’s Biomimetic Hair
Treatment – revealing how salons can grow their
business with the treatment. It shows that if just 15
extra clients a week opt for ASP Vitaplex at £20 a
service, then the salon will make a weekly profit of
£191.25 and an additional annual profit of £9,180.
Meanwhile, Deep Hairdressing in Teeside has
made an incredible £24,000 in sales in the past
year with L’Oréal Professionnel Smartbond. The
team has sold more than 2,000 applications, so not
only does it clearly increase your colour revenue, it
also generates loyalty as your client’s hair becomes
stronger and looks healthier.
And don’t forget the retail opportunities bonding
additives afford, with most including a third
aftercare option. Deep Hairdressing has found
clients are rebuying Smartbond Step 3 conditioner,
while Innoluxe Elixir V2 is a leave-in conditioner
that can be used at home and has a recommended
price tag of £25, and Affinage says an additional
£6 per client is achievable if they take home the
Vitaplex 03 Bond Preserver.
L’Oréal Professionnel Smartbond
BROWS
Rebecca Judic, trade sales manager at iconic
eyebrow brand, HD Brows, believes brows are the
perfect additional service for salons as it offers a
range of options for salons looking to increase their
revenue and client offerings.
“No prior beauty experience is needed, training
your stylists in HD Brows is a great introduction to
beauty for any salon, with minimal cost, space and
equipment required,” says Rebecca. “What’s more,
it’s a great way to keep stylists loyal to you as an
employee as they see you investing in their skill set.”
Then there’s the added revenue stream it offers.
Training starts from as little as £1,395+VAT with
further discount available for additional stylists
to be trained. “As part of your investment, you
will also receive a kit with enough product for 60
treatments, a place on the HD Brows salon finder
and free marketing materials,” says Rebecca. “With
a recommended treatment price of £30, your initial
training could be paid back in a matter of weeks.”
Karen Brown, owner of Hair by JFK, found
adding brow services very effective in boosting a
client’s average salon bill. “It allowed us to add value
to our hair salon experience and get clients talking,”
she says. “Clients waiting for their hair colour to
develop are often interested in these quick services,
which is great for salon profit.”
HD Brows
HD Brows
creativeheadmag.com POWER BOOK
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