Power Book 2018

Karly (left) and Abby Whittaker
NET WORTH
Discover how a little bit of netting (and its creators Karly and Abby Whittaker)
became a QVC star… and winner of the Most Wanted Award for Innovation
SAY HELLO TO The Scrun, a netted scrunchietype
accessory that’s fast becoming a client’s secret
weapon. It’s the winner of the Most Wanted Award
for Innovation, and it’s lighting up the phone
lines at QVC! This little tool has been designed to
create, shape and hold hair in an up-do, allowing
your clients to create more current looks than any
traditional hair doughnuts or sponges. Simple and
quick to use, reusable, compact, offering loads
of different looks from the every day to special
occasions – The Scrun can do it all for £12.50.
It’s all down to the sister act of Abby and Karly
Whittaker, directors of Sarah Hodge Hairdressing
in the West Country (and Karly is a previous Most
Wanted Hair Trend winner to boot!). At The
Clothes Show Live 2017, one Scrun was sold every
minute; one new salon a week comes on board to
sell it to clients and the sisters made their QVC TV
debut in June last year and have been asked back
again and again.
“Since winning the Most Wanted award, the
success has been immense,” admits Abby. “Once
you become an award-winning brand it accelerates
the speed you can move something forward. It has
given us the confidence to knock on doors that
were previously closed to us and give them a knock
again with our award in hand.”
With that award, The Scrun saw its second QVC
viewing moved forward (and the Most Wanted
trophy was televised front and centre) and received
an increased purchase order following the win.
Back at Sarah Hodge Hairdressing and sister
brand The Salon Group, the teams are all proud
to be from ‘the home of The Scrun’. “It isn’t just a
hair tool that we sell,” says Abby, “it’s embedded
into our services.” And it’s because of their clients
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