Power Book 2018
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HIT THE<br />
BUTTON<br />
Is your technology working as hard as you are?<br />
We identify the business hacks to make your salon and software work in harmony<br />
BOOK SERVICES WHILE<br />
YOU’RE ASLEEP!<br />
Thanks to the proliferation of<br />
online retail, TV on demand<br />
and social media, consumers<br />
now want to be able to book<br />
appointments when it suits<br />
them, not just when your salon<br />
is open, and will expect you to<br />
offer online booking. Just think<br />
of it as having someone working<br />
that reception desk while you<br />
sleep… “Customers appreciate<br />
booking from their desktop or<br />
mobile device, as they can do it<br />
from anywhere, at any time,”<br />
says Charlotte Newton, senior<br />
manager of EMEA marketing<br />
at MindBody. “You can make<br />
yourself available 24 hours a day<br />
without lifting a finger,” agrees<br />
Ophelia Horner, UK head of<br />
marketing at Treatwell.<br />
ROCK YOUR STOCK<br />
“Stock can be a real challenge<br />
for salon owners and one of the<br />
last things they think they need<br />
to keep on top of,” admits Salon<br />
iQ ambassador Sam Kendall.<br />
She suggests delegating this job<br />
to a senior member of staff and,<br />
along with using a software<br />
system, get a handle on your<br />
stock control. “You can say<br />
goodbye to running out of your<br />
best-sellers and stop re-ordering<br />
dead stock,” she adds. “We<br />
recommend using Salon iQ’s<br />
stock app once a week to update<br />
all your retail stock you have.<br />
This will ensure you are keeping<br />
a close eye on what’s on your<br />
shelves and what leaves your<br />
shelves each week.” It means the<br />
time you spend monitoring and<br />
reordering is cut down, too.<br />
MAKE IT PAY<br />
Once upon a time, the phone<br />
and the diary would chain<br />
reception staff to that front desk.<br />
Now, thanks to clever mobile<br />
technology, there are options on<br />
the market that allow owners<br />
and staff to function without<br />
being tied to the front desk.<br />
Hallelujah! “One thing that we<br />
often hear from salon owners is<br />
that they want to be able to free<br />
themselves from the front desk<br />
more often, so they have the<br />
flexibility to take care of all other<br />
aspects involved in running their<br />
business,” explains Charlotte<br />
Newton. “Our business app users<br />
can run day-to-day tasks from<br />
a mobile device, allowing team<br />
members to move throughout<br />
the salon and make updates in<br />
real-time.”<br />
24 POWER BOOK creativeheadmag.com
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