Power Book 2018

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( BUSINESS BUILDERS ) Remi Cachet EXTENSIONS As with many additional services, extensions are a great way of directly increasing both your profit and customer loyalty. “For salons that don’t have a huge budget, hair extensions are a great option as you can start off with a small investment, but still have the potential to earn big,” says Hair Rehab’s Lauren Pope. Extensions make up 60 per cent of business at Wills & Parker salon in Harrogate. “Extension clients spend anything from £100 to £1,000 depending on the amount used, and my advice to any aspiring stylist is to always seek out a company that provides great hair, fantastic training and good customer service,” says owner Tracy Roche. She uses Great Lengths and has found extensions are a great way at growing a loyal client base as they’re more likely to come to the same salon for their colour and blow-drying. Salv Mulé, salon director at Academy Salons in Surrey, has found offering extensions to be quicker than carrying out a colour service. “We now facilitate a full head of extensions in 45 minutes, which is quicker than a colour service and more profitable,” he enthuses. “We can also introduce risk-free colour to clients who are chemical-shy, which is a real asset.” Salv uses Balmain Paris Hair Couture, which Great Lengths Great Lengths offers education courses from £175 and complete packages from £449.95 to train three stylists. The brand also offers a six-month hair quality guarantee on all 100 per cent human hair extensions (when using the Balmain Paris Hair Couture aftercare range) – a strong draw for clients. Remi Cachet’s training courses are open to hairdressers with minimum NVQ Level 2, Victoria Lynch, founder of Remi Cachet, suggests looking at either the Mini Tip and Ultra Tip two-day course or Hot and Cold Fusion two-day course as a thorough introduction to extensions. “The initial investment for the two-day courses are £1,200+VAT for one person, but additional stylists from the same salon are just an extra £300+VAT,” says Victoria, who says the stylist should break even after just four full heads. Extensions are enjoying a boom period and the service is now the norm in many hair salons and with a wealth of extension brand suppliers to choose from, you can find the brand that’s best for your salon. Balmain Paris Hair Couture 10 POWER BOOK creativeheadmag.com
TRADE ACCOUNTS APPLY AT REMICACHET.COM FORM A DEEPER BOND WITH YOUR HAIR PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES Indian, Russian-Mongolian & Chinese Hair #GorgeousHairIsAChoice Ask your #RCStylist remicachet.com
Page 1 and 2: Manage your way to business growth
Page 3 and 4: (ADVERTORIAL)
Page 5 and 6: (ADVERTORIAL) WINNER STYLIST CHOICE
Page 7 and 8: NEW & EXCLUSIVE TO THE UK FOR THE T
Page 9 and 10: (ADVERTORIAL) “Kenra is true to t
Page 11 and 12: ( CONTENTS ) Cover by Kenra Profess
Page 13 and 14: ( BUSINESS PLANS ) Time to get lase
Page 15 and 16: ( MOTIVATION ) creativeheadmag.com
Page 17: ( BUSINESS BUILDERS ) And then ther
Page 23 and 24: STRIVE TO BE UNRIVALLED TAKE YOUR P
Page 25 and 26: ( COLOUR BUSINESS ) COUNTDOWN TO CO
Page 27 and 28: Twenty years ago, the world changed
Page 29: More power to your paint! POP XG, P
Page 32 and 33: THE DEMI: THE PERFECT FUSION OF SHI
Page 34 and 35: CREATE EVERY SHADE OF GORGEOUS ●
Page 36 and 37: Karly (left) and Abby Whittaker NET
Page 38 and 39: JOINING THE DOTS Winning new client
Page 40 and 41: HIT THE BUTTON Is your technology w
Page 42 and 43: 26 POWER BOOK creativeheadmag.com
Page 44 and 45: BRAIN BOOSTERS Don’t get stuck in
Page 46 and 47: FAMILY VALUES If you’re looking t
Page 48 and 49: 32 POWER BOOK creativeheadmag.com
Page 50 and 51: THE DANGERS OF DISCOUNTING Discount
Page 52 and 53: ( VIEW FROM THE TOP ) SILVER SERVIC
Page 54 and 55: NO MORE DRAMA Founded by Ben Cooke
Page 56 and 57: FIRST LOVE Melissa Timperley opened
Page 58 and 59: ( OPINION ) THE DEATH OF THE HAIRCU

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